Crisis Strikes! What’s Your Protocol?
In today’s golden age of social media, fans can bash, rumours can spiral, and brands can sink in a snap. You need to respond quickly and avoid pitfalls – guard at the frontlines, seize threats and beat virality. No one is really immune to crisis after all.
Unsure of how to strategise in the first 24 hours?
Lack of communication with internal and external stakeholders?
Unable to defuse online tensions and contain raging misfires?
Struggle to rebuild trust with a lost audience?
Critical Skills to Prepare, Protect and Promote your Organisation’s Reputation
Join us at this dynamic 2-day event to unpack the complete know-how on crisis communications. Get updated on the latest social listening tools and trends from BCW. Pick up effective SOPs, online engagement rules and quick wins from Lenovo crisis management strategies. Hear insider tips from Brunswick Group and CNN in tackling crisis blow-ups. Crisis-proof your organisation with practical strategies, crisis simulations and interactive case studies analysis.
Benefits of Attending:
- Adopt latest digital tools to monitor crises 24/7
- Translate social listening data into actionable insights
- Identify main principles behind an effective SOP
- Learn easy tips to bolster media relations with your brand’s voice
- Discover methods to change poor brand perceptions
- Find out how to address negative feedback online
- Score quick online strategies to minimise crisis damage
- Utilise social media channels for swift information dissemination
- Acquire ways to connect with different stakeholders
- Pick up tips to control virality on traditional and online platforms