Crisis Communications & Social Media Event 2020

Event Dates
2020-08-13 - 2020-08-14
Exhibitors
0
Floor Size
0
Attendees
0
Event contact title
Contact
Event contact first name
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Event contact last name
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Email
admin@conferences.com.sg
Event contact telephone number
(65) 6592 – 7355
Description

Crisis Strikes! What’s Your Protocol?
In today’s golden age of social media, fans can bash, rumours can spiral, and brands can sink in a snap. You need to respond quickly and avoid pitfalls – guard at the frontlines, seize threats and beat virality. No one is really immune to crisis after all.

Unsure of how to strategise in the first 24 hours?
Lack of communication with internal and external stakeholders?
Unable to defuse online tensions and contain raging misfires?
Struggle to rebuild trust with a lost audience?

Critical Skills to Prepare, Protect and Promote your Organisation’s Reputation
Join us at this dynamic 2-day event to unpack the complete know-how on crisis communications. Get updated on the latest social listening tools and trends from BCW. Pick up effective SOPs, online engagement rules and quick wins from Lenovo crisis management strategies. Hear insider tips from Brunswick Group and CNN in tackling crisis blow-ups. Crisis-proof your organisation with practical strategies, crisis simulations and interactive case studies analysis.

Attendee information

Benefits of Attending:

  • Adopt latest digital tools to monitor crises 24/7
  • Translate social listening data into actionable insights
  • Identify main principles behind an effective SOP
  • Learn easy tips to bolster media relations with your brand’s voice
  • Discover methods to change poor brand perceptions
  • Find out how to address negative feedback online
  • Score quick online strategies to minimise crisis damage
  • Utilise social media channels for swift information dissemination
  • Acquire ways to connect with different stakeholders
  • Pick up tips to control virality on traditional and online platforms

 

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.