The Engaging Kids & Marketing To Parents Conference 2020

Event Dates
2020-10-14
Exhibitors
0
Floor Size
0
Attendees
0
Event contact title
Contact
Event contact first name
Global Insight
Event contact last name
Conferences
Event contact telephone number
0044 (0)20 3479 2299
Description

Hit The Mark With Kids & Win Over Parents With Insight-Led, On-Trend, Engaging & Responsible & Compliant Social Media, Digital, Tech, Content & Multi-Channel Marketing To Strategies To Boost Conversions & Create Family-Favourite Brands. The 5th Annual, One-Day Conference & Networking Event, 14th October 2020, Cavendish Conference Centre, London. 

24 Kids Brands Reveal The Hottest Trends & Insights & Inspiring Marketing Campaigns To Engage Kids & Parents All In 1 Inspiring Day! Book Now & Save £150 - Live Streaming Option Available.

Exhibitor information

Kids Marketing Professionals Discuss The Latest Kids, Parents & Family Insights To Get To The Top Of Children’s Wish Lists With Responsible & Engaging Social Media Strategies, Messages That Resonate With Parents, Exciting Content Across Traditional & Digital Channels & New Tech Innovations

  1. What Makes Kids Tick? Unlock new kids’ trends and insights and anticipate the next craze for talk-of-the-playground products and experiences
  2. Resonate With Parents & Gatekeepers: Understand parents’ expectations and purchasing drivers for brands that remain at the top of their go-to list
  3. Exciting & Responsible Social Media Strategies For Children: Get kids’ attention with engaging, age-appropriate messages on the hottest social media platforms
  4. Strike The Right Note With Parents On Social Media: Create insight-led, targeted social media content that appeals to 5 parents and produces long-term brand advocates
  5. Safeguard Kids & Build Parental Trust: Ensure your communications are ethical and compliant with the latest regulations
  6. Appeal To Every Family: Create exciting communications that engage different demographics and reach the whole family
  7. Future-Proof Your Channel Strategies: Effective and profitable multi-channel campaigns that reach and resonate authentically
  8. Stay Ahead Of Digital Advances & Tech Innovations: From Apps To Devices, what new technology should you invest in to engage kids?
  9. Create A Buzz With Exciting Content! Craft stand-out, exciting and conversion-boosting content for increased brand engagement and boosted ROI
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.