Submitted by Anonymous (not verified) on Tue, 03/19/2019 - 07:58

IAAPA Attractions Expo (now called IAAPA Expo) is the premier conference and trade show for the global attractions industry, including amusement and theme parks, where visitors spend $45.2 billion around the world. The attractions industry representing amusement and theme parks, water parks, family entertainment centers, zoos, aquariums, science centers, and museums, has a $360 billion global economic impact.

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Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!