Tech News

Hyvve Hopes to Build Buzz as an Elite Platform for Associations
Apr 13, 2021
Can you name the most popular social media platform? You may never need to, according to Bill McGlade, founder and CEO of Victory Productions and one of the most respected figures in event technology. Whether you are a user on Reddit — the answer to our opening question — or not, McGlade said the right app could take all of the positives of the many social media channels and eschew the negatives that come with having separate Facebook, LinkedIn, Instagram and Twitter accounts. Imagine a world where you don’t repost a photo four times, your messages don’t get lost in a fancy algorithm and… more
How to Make 1 on 1 Virtual Appointments Add Up to Meaningful Engagement
Apr 09, 2021
Soon after founding Meetaway three years ago, Scott Barnett conducted research for how his platform could work best for conferences. All it took was one question, asked pre-COVID: What is your favorite part of an event? About 90% of respondents cited one-on-one hallway meetings — impromptu or pre-planned. “There’s something magical about that one-on-one conversation,” said Barnett, who has built his product to “take that magic moment and run an entire networking session around that.” Flash forward to the past 12 months, when many attendees and exhibitors have cursed their virtual… more
Apr 05, 2021
The Herculean efforts of the events industry to adapt during the pandemic will be rewarded at the Event Technology Awards. Organized by Event Tech Live, nominations for the ninth annual awards launched on April 1 and run through July 31. Fittingly, given the rapid rise of virtual events in the past year, five new categories have been added:  Best Hybrid Event Platform Best Live Streaming and Video Production Best Digital Event Production Company Best Visual Event Platform Event Tech’s Rising Star The additions mean 35 awards will be handed out during Event Tech Live Week, set for Nov. 1… more
Virtual Successes: Connect Cyber and Mars Conference
Mar 29, 2021
There is more than one way to run a virtual event. Likewise, there are significant different objectives. Finding the right technological partner is crucial to securing the desired outcome. Here, we look at how two vastly different organizations — Connect and The Mars Society —have much to be proud of despite their paths.  Connect Cyber Connect is a business-to-business operation geared to develop business relationships between meeting planners and hosts ranging from CVBs to hotels, convention centers and other venues. Unlike many companies, Connect kept its flagship conference in-person in… more
Live Group CEO Toby Lewis on the "Uber" Moment for Events
Mar 26, 2021
Toby Lewis, CEO of the UK-based Live Group, used to be fearful for the future of the MICE industry. That was well before March 2020 sent us all into a panic. Lewis’ concerns grew over the course of the last decade while reading yearly analysis reports in which little changed besides dates and venues. The stagnation was equally perplexing and infuriating for someone who always looks ahead. “Live group was unashamedly geeky before [COVID-19] in terms of the way we adopted technologies across the board,” he said. “We were finding our clients were kind of resisting and we didn't really know why… more
Marriott Builds Hybrid Playbook to Connect With Confidence
Mar 24, 2021
Marriott International turned event planners into willing lab rats this January at the Gaylord Rockies Resort and Convention Center outside of Denver. More than 100 of the attendees were on-site at the massive property while another 800 were digital. Knowing that more than 50% of those attendees were meeting and event professionals planning to host a hybrid event within the next six to 12 months, Marriott hoped to show a way forward while gaining insight into how it could serve the new era of events. The results, which surely will be modified as the industry learns more, are the centerpiece… more
Tech Giants: 6 Big Predictions From Splash CEO Ben Hindman
Mar 17, 2021
 You have about six minutes to read this article before your attention may wane, according Ben Hindman, CEO and founder of the event marking platform Splash. It’s not personal, but the reality is that digital content needs to be cut into shorter time periods to remain effective. “I think many formats are still stuck in the past,” said Hindman, who was an event planner at Thrillist before creating Splash, which counts several Fortune 500 companies as clients. “The shorter and more concise you get, the better.” There’s wiggle room to about 10 minutes for a solid chunk of content, he explained… more
5 Questions With Bizzabo Co-Founder Alon Alroy
Mar 10, 2021
Good luck trying to have a conversation about events in 2021 without using the word “hybrid.” The consensus is that a vast majority of conferences, conventions and trade shows will incorporate a virtual element when returning face-to-face, most convening in-person for the first time since 2019. Dig beyond that general thought process, though, and the specifics are a bit hazy. “There’s a reason you’re hearing about those generalities,” said Alon Alroy, co-founder, CMO and CCO of Bizzabo. “No one has cracked it yet.” Truth be told, that code for hybrid success might be different for each event… more
Feb 23, 2021
Designed to inspire and educate event professionals to produce exceptional virtual and hybrid events, the Virtual Events Institute works to serve the global events community by providing education, knowledge, innovation and best practice to ensure digital event excellence. In an effort to help further that mission, VEI has been busy forming partnerships with industry-leading companies to prepare both contract and full-time event workers with the versatile skill sets that these specialized events demand. Take a look:  Soundings Many trade show and event companies confronted the necessary… more
Tech Giants: Intrado President Ben Chodor on the Next Virtual Reality
Feb 15, 2021
It’s noon on a Wednesday (somewhere) when Intrado Digital Media President Ben Chodor jumps on a Zoom call. There is no ballgame to catch, rush hour to beat or train to hop on. Gone are the days of the easy excuses to take a break from work. Chodor is, for better or worse, available 24 hours a day, seven days a week. On the bright side, Intrado employs 1,500 workers in 17 countries. The flexibility to meet with a team across multiple time zones has distinct advantages. It allows for more brainstorming sessions, which, in turn, facilitates innovation. Given Intrado’s crucial role in advancing… more

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