Attendify Launches Virtual Event Platform to Boost Industry Resiliency
July 16, 2020
Self-service event app and event data management company Attendify has launched a new offering, Attendify for Virtual Events, that aims to transform the in-person, virtual and hybrid event experience.
According to company officials, Attendify’s goal for its new platform is to help make the industry resilient. Whether it’s a future economic shock, another health crisis or a major industry strike, the event industry can’t be as susceptible to future shocks that are completely out of an organizer’s control. Through Attendify for Virtual Events, event organizers can build out a modern virtual experience that engages attendees much like a traditional event would, without requiring them to physically travel to the event’s location.
“The first lesson we learned was that a virtual event is different,” said Michael Balyasny, CEO of Attendify. “You can’t recreate the in-person experience virtually, it just doesn’t work. That’s why we’re thrilled to launch our virtual events platform, providing an entirely unique virtual experience.”
Hybrid and virtual events must be immersive and every bit as valuable as in-person events, and allow attendees to network, learn and engage in a way that feels natural. By leveraging technology in a strategic and meaningful way, Attendify is uniquely positioned to redefine and create a positive and engaging event experience no matter the structure, Balyasny said.
Attendify for Virtual Events includes the following features:
Intuitive interface
Attendees can log in; create and manage their profile; search for content; watch sessions; and interact with sponsors, speakers and other attendees. Once logged in, attendees see a holistic view of the event with the platform’s Town Hall feature. From there, they will experience a single community in which everyone can interact — some in-person using mobile and others remote using the virtual platform. In the future, remote attendees will be able to have one-on-one video conversations with sponsors, speakers and those attending in person.
Ease of customization for event planners
Through integration with the Attendify platform, organizers can create a hybrid (in-person and virtual) event. It offers capabilities to plan events; invite and onboard attendees; and manage speakers for all event types: in-person, virtual or hybrid. Event planners can configure their event once and automatically gain access to the three experiences.
Hybrid ready from the start
Once an event organizer is signed up, they will get the virtual platform and top-rated mobile event app immediately — no adding of extra tools or subscriptions. This allows for attendees to connect to a single community regardless if a customer is hosting a virtual or hybrid event.
“This is a completely new product that we started on in April when we were rocked by COVID’s impact on our clients and their events,” said Balyasny. While the aftermath hasn’t gone away, we’re glad to have built something meaningful for the industry we love and have been part of for eight years.”
More than 600,000 event planners are currently signed up with Attendify to create and manage events. To learn more about the virtual event platform, go here.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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