CEIR Releases Updated Report Examining Exhibit Spending
November 30, 2017
The Center for Exhibition Industry Research (CEIR) has released an updated version of its popular report, How the Exhibit Dollar is Spent.
Originally published in 2014, the 2017 report relays how exhibiting expenditures break down and identifies where spending has remained constant – versus increasing – compared to 2016 levels.
“CEIR is pleased to update these metrics,” said Cathy Breden, CEO of CIER. “Exhibitors, organizers and suppliers alike will benefit from understanding where exhibitors spend their marketing dollars on trade shows.”
She continued, “It is a resource that helps exhibitors benchmark their spending allocations to industry norms and helps organizers and suppliers understand how much of exhibitor spending they are capturing.”
The report estimates that in 2017, exhibitor direct spending rose to $25.3 billion in nominal dollars, while the outlook for 2018 exhibitor property plans is also disclosed, reporting the percentage of exhibitors planning to use their exhibits as is; invest in refurbishments or new exhibit purchases, or contract to rent exhibits.
The results point to a healthy market for refurbishing services and that a notable percentage of exhibitors are planning to make new exhibit purchases.
Expenditure categories in this report include:
- Exhibit space
- Exhibit design
- Show services
- Shipping
- Exhibit staff training
- Travel and entertainment
- Pre-show promotions
- Onsite promotional materials
- Off-show floor promotions
- Onsite sponsorship and advertising
- Lead management and measurement
Along with total results, the report provides differences in spending allocation by annual revenues, annual marketing budgets and by specific CEIR sectors.
The online survey results depicted in the report are based on a study conducted by CEIR last summer that polled a sampling of exhibitors from lists provided by Fern, Freeman, GES, Hargrove and Shepard Exposition Services. A total of 424 exhibitors responded to the survey.
The projected exhibitor direct spend for 2017 is an update of CEIR’s exhibitor direct spending estimate for 2014 and uses data from the CEIR Index for the first two quarters of 2017.
Download your copy of 2017 How the Exhibit Dollar is Spent HERE.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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