Community Brands and Pathable Form Mobile Event App Partnership
Community Brands, a provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, has entered into a partnership with Pathable, provider of mobile event apps, conference apps and websites for meetings, conferences and trade shows.
Following Community Brands’ recent acquisition of event technology company, Expo Logic, the new partnership with Pathable and its mobile event app technology is designed to further strengthen the Community Brands event management suite as an end-to-end solution while enabling organizations to improve the event attendee experience with stronger engagement and collection of relevant, actionable data.
Pathable’s mobile event app technology will provide Community Brands technology platforms with API integrations, a combination that will allow Community Brands customers to pull membership data from association management software systems into Pathable’s mobile event app, helping to maximize attendee engagement and optimize networking opportunities before, during and after events through the digital channel, while improving ROI for sponsors and exhibitors.
“This partnership is between two companies dedicated to delivering the greatest value to their customers for strategic meetings management programs and the attendee experience,” said Jordan Schwartz, CEO of Pathable.
He continued, “We know the attendee experience shouldn’t stop and start within the event dates. So, with the Community Brands all-in-one event solution, we will help event planners throw the most rewarding event possible and help attendees make meaningful and lasting connections.”
Pathable’s mobile event app technology includes a dedicated Event Happiness Manager for each show who will be dedicated to helping event teams build out a customizable, online agenda, along with private meeting scheduling, interactive trade show experiences, gamification, event marketing, continuing education, badge scanning, social networking and lead retrieval.
“We are excited to partner with Pathable to bring innovative, end-to-end event technologies to our customers,” said Melea Guilbault, vice president of Channels and Alliance Partners for Community Brands.
She added, “Pathable’s application complements our strategic focus on increasing the value of our customers’ events and improving the attendee experience while boosting engagement. We look forward to our joint efforts redefining the way organizations use mobile event management.”
The Pathable mobile event app will be available to all Community Brands customers. To learn more, go HERE.
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