Community Brands and Pathable Form Mobile Event App Partnership

July 3, 2018

Community Brands, a provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, has entered into a partnership with Pathable, provider of mobile event apps, conference apps and websites for meetings, conferences and trade shows. 

Following Community Brands’ recent acquisition of event technology company, Expo Logic, the new partnership with Pathable and its mobile event app technology is designed to further strengthen the Community Brands event management suite as an end-to-end solution while enabling organizations to improve the event attendee experience with stronger engagement and collection of relevant, actionable data.

Pathable’s mobile event app technology will provide Community Brands technology platforms with API integrations, a combination that will allow Community Brands customers to pull membership data from association management software systems into Pathable’s mobile event app, helping to maximize attendee engagement and optimize networking opportunities before, during and after events through the digital channel, while improving ROI for sponsors and exhibitors.

“This partnership is between two companies dedicated to delivering the greatest value to their customers for strategic meetings management programs and the attendee experience,” said Jordan Schwartz, CEO of Pathable. 

He continued, “We know the attendee experience shouldn’t stop and start within the event dates. So, with the Community Brands all-in-one event solution, we will help event planners throw the most rewarding event possible and help attendees make meaningful and lasting connections.”

Pathable’s mobile event app technology includes a dedicated Event Happiness Manager for each show who will be dedicated to helping event teams build out a customizable, online agenda, along with private meeting scheduling, interactive trade show experiences, gamification, event marketing, continuing education, badge scanning, social networking and lead retrieval.

“We are excited to partner with Pathable to bring innovative, end-to-end event technologies to our customers,” said Melea Guilbault, vice president of Channels and Alliance Partners for Community Brands. 

She added, “Pathable’s application complements our strategic focus on increasing the value of our customers’ events and improving the attendee experience while boosting engagement. We look forward to our joint efforts redefining the way organizations use mobile event management.”

The Pathable mobile event app will be available to all Community Brands customers. To learn more, go HERE.

 

Don’t miss any event news! Sign up for any (or all) of our e-newsletters HERE & engage with us on TwitterFacebookLinkedIn & Instagram!

Add new comment

Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.