Community Brands Delves into Event Management and Technology Market With Expo Logic Acquisition 

June 14, 2018

Community Brands, provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, has acquired global event technology and service company, Expo Logic.

The addition of Expo Logic strengthens the Community Brands event management suite, which already includes event registration, mobile event fundraising and conference content video capture.

“Meetings and events play an integral role in enhancing our customers’ organizational performance and our national economy,” explained Jean-Paul Guilbault, president and CEO of Community Brands. 

He continued, “As we further advance into the events market, this is an important step to increase the value of more than 100,000 events we support each year. Our innovative technology will only improve the experience of our customers and their attendees, and we’re excited to see the positive effect our service enhancements will have on these face-to-face events.”

Expo Logic specializes in providing event and onsite registration, attendee tracking and lead retrieval solutions. 

The two companies share an existing integration, allowing data to seamlessly flow between Expo Logic’s event management technology and the Community Brands membership management platform. 

Customers using the integrated solutions can enhance event experiences, gain greater insights into attendee behavior and easily recognize event revenue.

With the acquisition, Cooper will become senior vice president and general manager of Event Technology Applications at Community Brands.

A longstanding partner of Community Brands, Expo Logic recently provided event registration and onsite facial recognition check-in for nearly 1,500 attendees at Xperience 2018, the annual Community Brands technology conference for the social good community.

“We’re excited to take the next step in our journey as a part of Community Brands and the opportunity to really grow and develop our event management technology to its fullest potential,” said Jeff Cooper, president and CEO of Expo Logic. 

He added, “We look forward to working with the teams to integrate with Community Brands solutions and services, and help organizations meet and surpass their event revenue goals through stronger data and analytics.”

Details of the deal were not disclosed.

 

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Partner Voices

So much is involved in planning for a trade show. Among the many decisions show producers and exhibit planners must make is whether to rent or purchase the technology required for a successful show or exhibit booth. When weighing these options, it’s important to consider not only the expense involved in procuring this equipment, but also the time, freight, logistics, and staffing required to set up and break down your own technology.