Net Exhibit Space Sold in Asia Grows by 4.3 Percent in 2010
July 11, 2011
After growing through the global recession in both 2008 and 2009, the trade fair industry in Asia expanded yet again in 2010, according to the recently released “The Trade Fair Industry in Asia” UFI/BSG report.
Across the region, 15.5 million square meters were sold by organisers at 1,833 events.
China leads the region by every measure including space sold. Approximately, 55 percent of the total was sold in China – 8.5 million square meters at more than 500 business-to-business exhibitions.
This is particularly significant given that in 2005, space sold in all of Asia was just over 8 million square meters. Now just six years later, roughly that amount of space is sold in China alone.
Table 1: Top Five Trade Fair Markets in Asia, 2011
Source: UFI-BSG
The two fastest growing Asian exhibition markets in Asia last year were smaller markets, the Philippines and Macau, which posted year-on-year growth of 56 percent and 28 percent, respectively.
Taiwan and Malaysia both grew by 13 percent in 2010. Hong Kong managed a very robust 10.5 percent growth rate as net space sold increased to 870,000 square meters. Hong Kong was followed by India, which grew by 8.6 percent - accounting for more than 763,000 square meters of space sold. China was on par with the regional average growth rate – 4.3 percent.
We estimate that total, revenues from trade fairs across the region were $3.6 billion in 2010 – a 4.6-percent increase, compared with the 2009 figure. China generated $1.2 billion – about one third of the region’s total. Japan, still easily the second largest trade fair in Asia, generated revenues of $797 million. Impressively, Hong Kong posted revenues of $385 million. This represents 10 percent of the total and impressively, all of these revenues are from events held at just two venues – the Hong Kong Convention and Exhibition Centre and AsiaWorld-Expo.
Venue capacity in Asia has now reached 6.1 million square meters across 176 venues. The majority (68 percent) of this capacity is in China - 4.14 million square meters spread across 96 venues. It is worth noting that Japan, the market with the second largest capacity, has a total venue capacity of 350,000 square meters. That is 1/12th the capacity now on offer in China.
These results are part of the seventh edition of the UFI-BSG report, “The Trade Fair Industry in Asia.” A 100-plus page report analyzing the exhibition industry in Asia is available for purchase on the BSG website.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
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OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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