TCEB Unveils New Strategic Development Plans

March 24, 2015

The Thailand Convention and Exhibition Bureau (TCEB) has announced its strategic plan to further develop the international and mega events sector.

The three-pronged strategic plan includes: the Win Strategy, Promote Strategy and Develop Strategy.

Under the Win Strategy, TCEB will provide support to international festivals and mega events, and also encourage MICE-friendly cities to organise regular large-scale events.

While the Promote Strategy involves organizing international roadshows in key overseas markets, TCEB will facilitate collaboration between the public and private sectors as part of its Develop Strategy.

Also under the new strategic plans, TCEB will organize a “Thailand’s Strategic Direction for Festivals and Events” workshop to provide a brainstorming platform for tourism and MICE organisations to share development ideas.

Nopparat Maythaveekulchai, president of TCEB, said, “The clear strategic direction helps reaffirm our role as a solutions provider to for all touch points of the festivals and events franchise, from bidding facilitation and linkage to international networks, to partnership establishment and international marketing activities, audit research, and re-bidding.”

Add new comment

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Image CAPTCHA
Enter the characters shown in the image.

Partner Voices

Dallas is home to some of the most impressive meeting spaces in Texas. The Kay Bailey Hutchison Convention Center Dallas is rated one of the top convention centers in the nation, and many Dallas hotels are well-equipped to host outstanding events of all sizes. But if you are looking for something truly unique, Dallas has plenty of that, too. Here are a few of our favorites: