Two Travel Industry Shows to Launch This Year
The ever-expanding tourism market is getting two new shows this year, one geared toward consumers with a job fair component, and one for business events professionals. Take a look.
Exceptional Experiences in Barcelona
Reed Travel Exhibitions will launch Exceptional Experiences, a two-day conference and ideas showcased on experiential marketing and live events, in Barcelona later this year.
Set for Dec. 2-3 at Fira Barcelona Gran Via conference center in Spain, the show will take place alongside the business events trade show IBTM World and bring together the creative live events community with marketers and event planners. It will also serve as a platform for one-on-one networking meetings.
“With current predictions estimating that global expenditure on the ‘experience economy’ will hit £8.2trillion [about $10.6 trillion] by 2028, marketers and event planners need to ensure they’re delivering live events and experiences that resonate on a personal and emotional level with potential and existing customers,” said Natalie Whittaker, event manager for Exceptional Experience.
She continued, “We know from our research and feedback from RTE’s customer base… that there is a huge appetite for knowledge sharing, learning and for the opportunity to engage and interact with products and services that can support brand marketers in delivering exceptional experiences. Strategically, and for our customers, it makes sense to run Exceptional Experiences alongside IBTM World in Barcelona. The content and attendees are complementary, which gives us the opportunity to provide additional value and enhance both events.”
Learn more about Exceptional Experiences here.
Port of Go in Orlando
Created in partnership with travel industry mogul R. Stan Kelly and advertising agency Othal Partners, Port of Go is a new biannual, consumer-centric show set to launch this fall in Orlando, with a second event planned for spring 2021.
Described as a cruise, destination and travel showcase, it will be designed to connect consumers with merchants in an interactive way. Kelly predicts at least 20,000 attendees and 180 vendors and sponsors at the first event, set for Oct. 10-11 at Orange County Convention Center.
Consumers should expect to see a fashion show, international wine tasting, an extensive bevy of products to sell live and online and a job fair for travel workers, says Kelly. The job fair component will help assist companies in hiring well-qualified talent to fill increasing demand.
Learn more about Port of Go here.