19,000 Attendees Pack Sold-out National Hardware Show at Las Vegas CC

May 12, 2014
19,000 Attendees Pack Sold-out National Hardware Show at Las Vegas CC alt

With confetti in the morning and burgers in the afternoon, The National Hardware Show that took place May 6-8 at the Las Vegas Convention Center had an impressive performance and is gearing up for even more growth.

Spanning 559,000 square feet, the show featured 2,675 exhibitors and attracted about 19,000 attendees.

“We’re seeing growth across all segments,” said Tracy Scarfi, marketing director for Reed Exhibitions’ National Hardware Show. “Lawn and Garden continues to stay strong and now takes up the entire North Hall. Hardware is as strong as ever. Black and Decker is back, and Stanley is here with a top products pavilion. We have a sold-out show.”

Scarfi said that it’s likely that next year the show will be expanding into South Hall of the Las Vegas Convention Center and bringing the Lancaster Buying Show on site.

“Innovation drives business,” Scarfi said. “People are looking to remodel rather than move, to make better use of their space, a more interesting use of their space. The outdoor living is huge, as people want to have a vacation close to home with all their familiar amenities. There’s now even a word for it – ‘glamping’. Glamor camping.”

So what was different at the show this year?

Every morning started with a grand opening ceremony celebrating a different category of exhibitors: World of Home Improvement featuring international exhibitors, Made in USA with more than 425 U.S. exhibitor, and Innovation with new products around the floor.

Every afternoon closed with a reception at the North American Retail Hardware Association’s (NRHA) stage in the grand lobby of the convention center.

To help drive attendance to the featured categories, each day had a passport program, where attendees had to collect stamps by participating exhibitors.

The completed passport could be exchanged for a t-shirt and a drink coupon. The program was particularly popular with first-time attendees.

The show app got a major upgrade with a new GPS routing feature. Linked to the show map, it made it easy for attendees to find their way to exhibits they were looking for. T

he feature also has a Near Me button that allows exhibitors to offer deals to attendees that had selected their product as a category of interest during registration.

“We’ve had the highest download rate of the app this year,” Scarfi said. “Over 5,000 people hit the Near Me button during the first two days.”

To engage attendees through social media, select exhibitors were invited to get a free video made about their products. “Not everyone accepted the invitation, which was surprising,” Scarfi said. “but we’ll probably have about 54 videos by the end of the show.”

Another feature that helped connect exhibitors and attendees was the product review and vetting area, where manufacturers had chance to drop off their products to be reviewed by some of the industry’s leading buyers, including Sears, Distribution America, Ace Hardware and SkyMall, which provided the manufacturers with feedback about how they might best be able to move these products into the marketplace. It was a win-win.

“The new product vetting program provides a great opportunity for our members’ entire buying group to preview new merchandise as its being introduced to our industry, in one location,” said Dave Christmas, president and CEO of Distribution America.

He added, “One of the challenges to bring new items to market in our channel is the time it takes to make the right connections. The vetting program can shorten the process by facilitating those connections, providing manufacturers the chance to obtain immediate feedback from leading buying influencers.”

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.