2015 Music China Will Be the Biggest Yet
This year’s Music China, taking place Oct. 14-17 at the Shanghai New International Expo Centre in Shanghai, will be the biggest ever with 105,000 square meters of exhibition space.
“Business is always the foremost priority for our show participants and the overwhelming response from the industry supports that Music China is a strong trade platform in Asia,” said Fiona Chiew, Deputy General Manager for Messe Frankfurt (Shanghai) Co Ltd.
He added, “We are projecting to have 1,800 exhibitors to showcase a wide range of musical instruments at the 2015 show and attract 73,000 visitors from around the world.”
Joining this year’s Music China are renowned industry brands including Alfred, ABRSM, Bach, Blüthner, Bösendorfer, Buffet, Casio, D’Addario, Fazioli, Fender, GEWA, Grotrian, Hal Leonard, Ibanez, Kawai, Korg, Ludwig, Marshall, Medeli, Music Sales, Ovation, Pearl, Pearl River, Petrof, PRS, Roland, Selmer, Samick, Schimmel, Steinway, Tama, Tascam, Taylor and Yamaha, as well as 10 international groups and pavilions from Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the U.K.
In 2014, the total value of import and export in China was USD 2.029 billion (up 3.91 percent) and the total value of musical instruments imported into China reached USD 318 million, up 8.5 percent, compared with 2013.
“China is one of the markets with the highest growth potential, and Music China gives us exposure to this very big market,” said Pedro Angel Lopez, Spanish exhibitor, Manufacturas Alhambra S.L.
The organisers plan to host a handful of engaging fringe programme and live performances to provide show-goers with a complete experience of music, knowledge and culture.
The programme will have a core focus in business strategies in new markets and business segments, education for kids, appreciation for musical instruments and music masters’ workshops.