2nd Annual Craft Beverage Expo Celebrates Sold-out Showfloor

May 31, 2015

Even after a public attack by Budweiser during Super Bowl 2015 mocking craft beer drinkers, it didn’t seem to faze those who are in the industry at all, with the recent Craft Beverage Expo selling out its showfloor.

In its second year, CBE 2015 not only gathered professionals in beer, wine, spirits and cider, but it also expanded its audience to include mead, sake and soda segments.

“The CBE staff has worked tirelessly to provide attendees with a diverse set of resources,” said Kellie Shevlin, executive director of Craft Beverage Expo.

She added, “We know these craft beverage producers are extremely busy and can’t easily set aside time for professional development. We wanted to make sure CBE 2015 had everything they’d need to keep them competitive and up to industry standards for the entire year.”

CBE also added to its curriculum, offering a total of 26 breakout sessions presented by 72 experts touching on marketing strategies, business development and real solutions to the specific problems both big and small craft beverage producers face on a regular basis, according to show organizers.

The biggest CBE 2015 attractions were the two town-hall style general session panel discussions. Led by industry leaders such as Ralph Erenzo, co-founder of Tuthilltown Spirits, Joe Wagner of Copper Cane Wines & Provisions and David Walker, founder of Firestone Walker Brewing, each focused on facilitating collaboration amongst the robust craft community beyond show walls to further strengthen the efforts of small batch producers across the country. “

A lot of what CBE revealed is how the craft beverage industry has a lot more crossover than people would think,” said Ted Huber of Starlight Distilling and CBE keynote panelist. “We have the same common goals, to make great products and find ways to get those products out to new consumers. So it’s natural that we have a lot of the same problems, same issues getting our products to the marketplace, dealing with restaurants and dealing with issues on-premise, off-premise.”

Fellow CBE keynote and owner of Oskar Blues Brewing, Dale Katechis added, “Regardless of what space or beverage industry you’re in, there’s a lot to be learned at CBE on daily aspects of running a business.”

An intensive in-planning workshop, focused on “Starting Your Own Craft Business,” had attending producers participating in discussions lead by top industry professionals such as Craig Rashkis, Farwell Rashkis LLP Attorney-at-law, who specializes in alcohol law, and chief deputy director of the California Alcoholic Beverage Control Lori Ajax, addressing legal, accounting and regulatory issues for new businesses of the various craft sectors.

The third edition of Craft Beverage Expo will be held May 18-20 in Oakland, Calif.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.