3 Key Pillars to Maximize ROI at Your Next Virtual Event

June 10, 2021

Event professionals worldwide have been learning quickly and transforming in-person to virtual events, over the last year and the industry is evolving fast. One of the key challenges event professionals face now though is releasing profits from virtual events - overcoming the challenge requires a new playbook.

A recent report by EventMB suggests that 40% of event professionals have not been able to generate a profit from virtual events. If you are among the 40% or if maximizing virtual event ROI has been a long-standing goal, here are 3 key pillars to take care of at your next event:

 

1. Attendee Engagement

Engagement for events is like water for the human body. Everybody is aware of its importance, but few are actually consuming enough of it (read executing on it).

Here are some actionable tips towards nurturing audience engagement

  1. Set up channels to discover audience information. 
  2. Understand audience preference towards information consumption.
  3. Identify what motivates them to take action. Is it knowledge of what’s new in the market? Or is it the awareness of what other brands are doing?

Comprehending these areas will help you turn your audience into an engaged audience first, and then into a revenue-generating one. All you need to get this party started is a virtual events platform equipped with tools such as surveys, polls, meetings, virtual booths, networking lounges, and social feed.

 

2. Branded Experience

Branded experiences are important - for brand awareness, top-of-mind recall, and consumer confidence. These branding pillars can be leveraged in 2 ways during virtual events.

  1. Customize the event experience with your brand colors and personality. Do not settle for anything that can be just replicated by other brands easily. Your event is yours, and you should do what it takes to make it your own.
  2. Branded experiences can be extended to sponsors and virtual booths as well. Giving your sponsors their money's worth by enabling them to showcase their brand is likely to result in sustained partnerships and revenue in the long run.

 

3. Data & Insights

Plans without insights are like writing emails without knowing the alphabet - complete gibberish. With deep insights, you can understand your audience better and create experiences personalized to their needs. So next time, be sure to plan your event on a virtual event platform that will provide insights.

Apart from the classics like the number of attendees, some of the many other data points you should track are.

  • Number of messages exchanged
  • Number of lounge meetings done
  • Session with most chats or QnAs
  • Number of business cards dropped
  • CTA clicks / booth

Image for Article 2

Audience engagement, branded experiences, and analytics are the dark horses that you need to maximize virtual event ROI. Ready to harness the power of these key pillars with a powerful virtual event platform? Learn how Hubilo is reimagining events.

Add new comment

Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.