5 Actionable Ways You Can Market Your Event to the Right Audience

July 28, 2021
Hubilo

Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential attendees to attend your event is a difficult task.

Get these five marketing strategies in place for your next event, and see a flurry of global audiences come your way.

  1. Invite attendees to pre-login and network with peers: Replicate the X factor of a meet-and-greet for your virtual attendees. Invite them to a virtual soiree where they can pre-login onto the virtual event platform to interact with people of similar interests. This marketing tactic will promote high-value networking, engagement, and personalization.
     
  2. Take an unconventional approach: Why fit in when you can stand out? Create a buzz around your event with promotional activities that go beyond traditional methods. Get cracking with interactive ads, live events with entertainers, and pre-event swag bags to encourage conversations and engage your audience even before your actual event has started.
     
  3. Issue a press release with an event teaser: Get creative with your press releases and announce the event on social media. Host a pre-event event for attendees to get a taste of what they would be signing up for. You’ll be amazed at how many RSVPs you get even before registrations begin.
     
  4. Cash in on influencer marketing: Influencers act as a royal flush to your attendee approximation gamble. Having a couple of influencers on your team for the event will ensure you get a relevant and quality audience at the event.
     
  5. Run a contest: Have a contest or a challenge to promote your event. This is a tried and tested marketing strategy that always delivers. All the goodies, gifts, rewards, discounts, and exclusive perks will attract attendees in large numbers.

Lastly, never underestimate the power of a unique hashtag. Millennials, Gen Z, and Gen X, all cling onto hashtags like koalas to a tree. But don’t overdo it! Two to three hashtags will do the trick; more becomes just noise that don’t drive your KPIs.

These strategies can be put to use before, during, and after the big day. Brand the event in a way that forces the viewer to land on the registration page and hit the signup button.

Sign up for a 1-1 demo of Hubilo’s virtual event platform and experience a branded experience firsthand.


 

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Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.