8 Event Marketing Trends That Will Surprise You ... and What These Imply for Your Event

February 23, 2014

Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your interactive and content marketing strategies with the direction in which the rest of the world is moving.

- Nearly one third of companies send press releases to promote their events. (Source: Hubspot)
Strategy: Aggregate your exhibitor's press releases on your event website to enable attendees to see them on your website.

- Landing pages that included videos see an 86% increase in conversions. (Source: WebDAM)
Strategy: Add recorded and live video streams to the home page of your event website to engage your online audience.

- 54% of American consumers are on more than one content platform. (Source: Ubeflip)
Strategy: Ensure that your event information and updates are available in easy-to-view-and-sync format across desktops, smartphones and tablets.

- At 89%, Customer testimonials have the highest effectiveness rating when influencing buyers. (Webdamsolutions.com)
Strategy: Provide a superlative event experience (of course!), and make it easy for your attendees to share their great event experience with their peers.

- 27% of total US internet time is spent on social networking sites. (Source: Experian)
Strategy: Time and effort invested in creating a social media presence for your event will pay off in sooner than later.

- Interesting content is a top 3 reason people follow brands on social media. (Source: Content+)
Strategy: Explore the hitherto overlooked whimsical or amazing aspects of your event, and leverage these to engage your social media audience.

- 91% of executives are planning a more programmatic approach to audience segmentation in the next two years (Source: eMarketer)
Strategy: Use technology to segment your audience and serve more personalized content to your attendees.

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Partner Voices

So much is involved in planning for a trade show. Among the many decisions show producers and exhibit planners must make is whether to rent or purchase the technology required for a successful show or exhibit booth. When weighing these options, it’s important to consider not only the expense involved in procuring this equipment, but also the time, freight, logistics, and staffing required to set up and break down your own technology.