a2z and CEIR Launch Exhibitor Retention Benchmarking Tool

October 31, 2017

The Center for Exhibition Industry Research (CEIR) has launched a new tool to enable show organizers to calculate the exhibitor retention rate for a given event and then measure it against key benchmarks, including the overall exhibition industry and the specific industry sector.

Leveraging business intelligence services powered by a2z, the CEIR Exhibitor Retention Benchmarking Tool uses standardized data derived from 900+ tradeshow, analyzed over a period of three years. Each event in the dataset is categorized based on its CEIR industry sector assignment.

"The CEIR Exhibitor Retention Benchmarking Tool equips exhibition organizers with important information on how their show’s exhibitor retention compares to other shows in their industry sector and the exhibition industry overall,” said Cathy Breden, CEO of CEIR.

She continued, “It is a great resource for providing insights into whether a show's trend line is higher or lower than the average, and of course, if it is lower, then some proactive strategies need to take place to ensure the health of the exhibition. CEIR appreciates the opportunity to work with a2z in making this valuable tool available."

Check out the benchmarking tool here. Just type in the relevant exhibitor counts and select the CEIR Industry Sector for your event. The retention numbers and the percentile ranking for your event will be calculated automatically.

For additional information, contact the a2z team via email.

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