ASAE Technology Conference & Expo Takes a Look into the Future for Consumers, Technology

November 11, 2012

The American Society of Association Executives will host its 2012 Technology Conference & Expo Dec. 4-6 at the Walter E. Washington Convention Center and focus on how technology and consumers will affect the future of business.

CEOs, chief technology officers, chief information officers, other technology staff and marketing and membership professionals also will learn the latest information on technology, social media and web trends, as well as the impact mobile and digital content will have on associations and nonprofit organizations.

 Attendees will have the opportunity to take part in more than 40 high-level practical education sessions covering different topics, including the new face of the IT leader, member engagement success stories, responsive web design, timing your cloud migration and the future of e-marketing integration.

ASAE will offer different ways for participants to learn including sound-byte learning and Ignite, according to association executives.

The three-day technology conference starts with the third annual CIO Summit that will focus on the changing role of the CIO, the top three trends impacting associations, , the types of non-technology skills needed in leadership roles, and how to connect their skill set with the needs of their association.  

Brian Solis, author and thought leader on the impact of social media and disruptive technology on business and consumer behavior, will be the Opening General Session speaker.

He will provide a new perspective about the world of business and how to connect with a rising audience through new touchpoints between consumers, brands, and new influencers.

The Closing General Session speaker will be Dion Hinchcliffe, who is the executive vice president for SaaS services firm Dachis Group.

He will look at how social media, next-gen mobility, cloud, big data, and other key technology mega-trends are rapidly reshaping market opportunity and competitive positioning in industries of every kind.

In addition to the conference sessions, ASAE will bring back the two-day Expo Hall, as well as the Technology Town Hall.

The Town Hall will explore the current state of technology in associations and its implications for the future.

Participants will vote in real-time with their mobile device, and they will talk about major trends facing associations and how to apply it to their strategic vision moving forward.

The CIO Summit is pre-conference program and requires an additional fee. To register or find out more information about both events, please visit ASAE’s 2012 Technology Conference & Expo website.

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