Automechanika Kuala Lumpur Expected to Attract 6,000 Visitors to 2015 Show

March 25, 2014

Automechanika Kuala Lumpur, Malaysia’s leading regional trade fair for the automotive industry targeting trade visitors from ASEAN, is expected to attract more than 6,000 visitors when it is held March 19-21 next year at the Kuala Lumpur Convention Centre in Malaysia.

The ninth edition of the 7,500 square meters show will be organized by Messe Frankfurt (HK) Ltd and the Malaysia External Trade Development Corporation (MATRADE). It is supported by the Malaysia Automotive Institute (MAI).

“To accommodate the projected increase in exhibitors and the high quality buyers, we are adding an extra hall to the show, making a total of four halls,” said Fiona Chiew, deputy general nanager, Messe Frankfurt (Shanghai) Co Ltd.

She added, “The increased exhibition space reflects the enormous potential of the ASEAN automotive market. It is now the world’s second-biggest growth automotive market after China. In particular, the Malaysian car market saw record vehicles sales of more than 652,000 units in 2013 and this is expected to continue due to the competitive pricing of foreign cars and price reductions following market liberalization.”

Supporting the increased demand, figures show that the ASEAN automotive market is set to grow at a compound annual growth rate (CAGR) of 5.8 percent to reach 4.71 million vehicles in 2019.

As one of the local automotive industry benchmarks, the “Go Green” concept was created at Automechanika Kuala Lumpur 2011 to support the goals of “Green Automotive”.

To meet industry demands and to support the Malaysian government’s National Automotive Policy (NAP) for a sustainable automotive industry, Automechanika Kuala Lumpur 2015 will further enhance its “Go Green” concept to cover energy efficient vehicles (EEV), remanufacturing and car care industry sectors.

“Go Green” will feature related products and services, together with a series of interactive activities, demonstrations and seminars that will promote networking and the sharing of market news updates.

In addition, following its success at the 2013 show, the European Pavilion, which aims to encourage European companies to invest in ASEAN’s fast growing auto market, will return to the 2015 show.

Figures show that Malaysia is the European Union’s second most important trade partner in ASEAN, and ASEAN is the world’s fifth largest EU trading partner. 

From a Malaysian viewpoint, the EU represents the country’s third most important trade partner in terms of geographical areas, after Northeast and Southeast Asia.

In addition, the EU was the largest source of Foreign Direct Investment (FDI) into Malaysia in 2012. It has grown from EUR 9.4 billion in 2006 to EUR 24 billion in 2011, the third highest in ASEAN, making Malaysia a key EU strategic partner.

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