CEIR Releases New Version of "How the Exhibit Dollar Is Spent" Report
August 6, 2012
Have you ever wondered as an exhibitor where the money goes? The Center for Exhibition Industry Research has released an updated version of its 2007 report “How the Exhibit Dollar Is Spent.”
Among the report's findings were that 99 percent of exhibitors find unique value delivered by business-to-business exhibitions, which is not provided by other marketing channels, as well as 36 percent of the exhibitors’ dollars, the biggest piece of the pie, are spent on exhibit space.
"The data in this report is a much needed resource for exhibiting companies to plan and budget the cost of their participation in events,” said CEIR President and CEO Doug Ducate.
He added, “It also provides a guide for organizers and service providers on the many different cost centers that comprise the overall cost of exhibiting."
The report takes a look at a breakdown of how exhibitors allocate spending by the following categories: exhibit space, exhibit design, show services, shipping, exhibit staff training, travel and entertainment, promotion, lead management and measurement and other expenses.
According to CEIR, $24 billion annually is spent on exhibiting, with the second biggest portion of those monies, 17 percent, being spent on show services, including material handling, installation and dismantling, electrical, furnishings, Internet, A/V, etc.
The third highest dollar spend, 14 percent, was on travel and entertainment, followed by exhibit design, 11 percent; shipping, 10 percent; promotion, 6 percent; lead management and measurement services, 4 percent; and exhibit staff training and ‘other’ both at 1 percent.
Other survey results included the following findings:
• Exhibitors assign top ranking to the value of face-to-face interactions at exhibitions.
• Exhibitors assign high value to exhibitions in helping them achieve their high priority marketing and sales objectives.
• Business-to-business exhibitions capture the largest share of marketing dollars among companies that exhibit.
Survey results are based on a study conducted by CEIR this summer, polling a sampling of exhibitors from The International Center for Exhibitor and Event Marketing, as well as Exhibtrac’s Top 250 exhibitions’ list. A total of 233 exhibitors participated.
The direct spend estimate of $24 billion annually on exhibiting was updated using CEIR’s Predict Model. In addition, data provided by the Exhibit Designers and Producers Association (EDPA) also was a source of information, according to CEIR.
Please click HERE to order a copy of the “How the Exhibit Dollar Is Spent” report.
Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
Caring for One Another
MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
Fostering Diversity and Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
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