Destination Marketing Association International Annual Convention Draws 1,500 to Minneapolis

August 9, 2016

The Destination Marketing Association International Annual Convention saw their attendee numbers rise, with 1,500 taking part in its recent event held Aug. 1-3 in Minneapolis.

Attendees spent the time engaging in general sessions, discipline-focused roundtables and networking.

Throughout the program, DMAI’s association and foundation leadership recognized and celebrated those whom have demonstrated commitment and promise towards the continued success of destination marketing worldwide. 

This year, 42 industry representatives received their CDME certification; 18 DMOs were honored for their DMAP accreditation and reaccreditation; four industry leaders were inducted into the Hall of Fame, and the 2016 Class of 30 Under 30 was introduced.  

Bob Lander, Austin Convention & Visitors Bureau president and CEO Emeritus, turned over the association’s board leadership role to Visit Newport Beach & Company President and CEO Gary C. Sherwin.

In his new role as DMAI Board Chairman, Sherwin will work alongside CEO Don Welsh and the global trade association's new executive team to transition the organization into a high-performing association focused on supporting its members.

Under Sherwin's leadership, he will spearhead a renewed focus on education, certification, accreditation and advocacy opportunities for DMAI members around the world.

“I am honored to represent our industry and advance educational opportunities for the association's members across the globe,” Sherwin said.

He added, “It’s a new day for DMAI as we work together to recognize and seize those opportunities that will bring value and collaboration across the industry. Today’s travelers are seeking unique destination experiences, which presents a promising opportunity for destination marketing organizations like never before.”

Welsh took the lead role earlier this year and after a turnover of several staff, key positions have been filled, as well as new initiatives have been instituted.

“It really is a new day at DMAI,” Welsh said. “I am honored, thrilled and humbled to represent this team and our industry. The entire DMAI team will continue to meet with, listen to and learn from our members and partners.”

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