Emerald Undergoes a Brand and Vision Evolution
February 4, 2020
Emerald Expositions Events today launched a new brand identity, vision, corporate website and formal name change to Emerald Holding, Inc. According to Emerald officials, these changes reflect the company’s evolution and core commitment to building dynamic market platforms that integrate live events, community-relevant content and data-focused solutions into uniquely rich experiences.
“As our portfolio of events and services has advanced, we have now evolved the Emerald brand to better reflect who we are – a company fully immersed in the industries we serve and committed to supporting the communities in which our customers operate,” said Brian Field, Emerald’s interim president and CEO.
For example, he continued, Emerald has deep association partnerships in many of its lines of business that allow the company to serve and be participants in the changing nature of our customers’ lives.
The company also serves as partners to its customers as they navigate choices about their product designs, where they act as sounding boards, said Field, and they work to identify and help bridge opportunities and relationships that might be valuable between our customers whenever we see them. “These kinds of relationships, and/or connectedness within our industries, drive loyalty and enduring business value,” he concluded.
In reflection of Emerald’s new identity and spirit, the company also unveiled new visual and verbal elements, a more streamlined and user-friendly website with enhanced content, and a new corporate logo and brand aesthetic.
Emerald produces more than 140 events each year across the design, equipment, retail, safety and security, and technology industries.
According to Field, the company’s new identity and vision also support Emerald’s ongoing objective to understand the issues its customers face and develop meaningful solutions to help them overcome challenges and achieve success.
“Our business is to build our customers’ businesses through experiences that inspire, amaze and deliver breakthrough results,” he said.
Check out Emerald’s new brand and website here.
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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