etouches Integrates Venue Sourcing to Deliver Comprehensive Event Management Platform
October 24, 2017
According to the Global Business Travel Association, 80 percent of all meeting savings is realized during the venue sourcing process. To address this issue, cloud event management software provider etouches has developed etouches Venue Sourcing, which integrates sourcing and booking with meeting registration and approval, and an enterprise calendar.
etouches Venue Sourcing combines the features and functionality of the venue sourcing and booking platform Zentila, acquired by the company in 2016, with etouches’ event management software (EMS) solution.
“Meeting professionals must validate their success to senior management and stakeholders, making quick access to meetings data vital,” said Mike Tenholder, etouches’ vice president, channel and partner management.
He continued, “They can drive millions and even tens of millions of dollars in savings through strategic venue sourcing. We make strategic sourcing simple, so our customers can focus on creating incredible meetings and events, while we handle the data and analytics to maximize success.”
The platform provides access to 225,000 venues worldwide and automates the entire booking path, including venue search and negotiations, stakeholder communication and contracting. Meetings are routed automatically to decision-makers for approval through a standard registration process.
etouches ensures all planner-related information is instantly available, all in one place, making it easy to align events with corporate goals.
“The solution enables corporate event profs to centralize meetings and events data without centralizing teams,” Tenholder said.
He continued, “Meeting details flow seamlessly through the platform providing instant visibility. (Customers) can see at a glance vital details (such as the) number of meetings in the works companywide; exact status of each meeting; departments planning those meetings; budget details; compliance with corporate protocols; negotiated savings and spend by user, business unit and region, and more.”
etouches claims that Venue Sourcing captures 10 times more data while reducing sourcing and booking time by up to 70 percent, enabling organizations to handle more meetings with the same size staff.
The platform is easy to deploy, requiring minimal-to-no training, allowing meetings and events professionals to immediately start leveraging brand spend and driving more value.
etouches has assisted over 25,000 event professionals in planning, executing and measuring their events. With a focus on event sourcing, registration, marketing, logistics, engagement, mobile and data analytics, the company serves more than 1,300 customers including leading corporations, associations, agencies and educational institutions globally.
Within the past 12 months, etouches has executed 46,000 events with a total of 5.8 million registrations.
Earlier this year, etouches announced it was acquired by HGGC, a middle-market private equity firm. HGGC’s investment will help etouches expand its business and further invest in its market-leading cloud platform.
For more information on etouches, go HERE.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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