Feathr Teams Up with Convention Data Services and CompuSystems

April 12, 2018

In an effort to deliver even more value to its customers, digital marketing and analytics software provider, Feathr, has formed technical partnerships with Convention Data Services and CompuSystems to create unique combined solutions for event planners. 

Through Feathr’s partnership with Convention Data Services, an event registration, business intelligence and lead capture solutions provider, joint customers will have the ability to easily integrate both platforms, enabling CDS clients to quickly launch Feathr campaigns and more accurately measure conversions. 

“As our customer base and time in the industry has grown, we’ve learned more and more about the other partners our customers rely on,” says Aidan Augustin, president and co-founder of Feathr. 

He continued, “Convention Data Services is one of the most prominent of such partners that our customers like SME and Questex have requested that we integrate with. We’re delighted to have this technical partnership in place to help us deliver even more value to our customers.”

This partnership also signifies the beginning of ongoing collaboration for services and features between the two companies, Augustin added. 

“CDS is excited to offer our clients the opportunity to seamlessly integrate the two platforms,” said John Kimball, president and CEO of CDS. 

He continued, “Having common goals is the foundation for a successful partnership and we are confident that this partnership will allow our joint clients to quickly launch campaigns and measure results. Together, CDS and Feathr offer show managers a wide array of acquisition tools to effectively grow their events.” 

Feathr also recently teamed up with CompuSystems, a full-service event registrations services provider, which will – as with the CDS partnership – allow joint customers to seamlessly integrate both platforms.

According to Augustin, CompuSystems customers will now be able to sync and integrate data from their registration system to Feathr’s platform, enabling more powerful segmentation, campaign targeting and more accurate reporting. 

“A partnership and integration with CompuSystems is something that customers have been asking us about for some time (and) CompuSystems has a long track record of high-quality technology and service and are exactly the kind of company we’re happy to be aligned with,” Augstin explained.

He added, “This technical partnership will help us deliver even more value to our joint customers.”

Chris Williams, president of CompuSystems also expressed excitement and about the partnership and integration with Feathr.

“This partnership creates a powerful synergy, allowing us to take attendee acquisition to the next level to help our customers with one of their most important goals: getting more buyers onto their show floor,” Williams said.

Clients of both CDS and CompuSystems will receive access to Feathr’s full platform at a special rate. 

According to Augustin, the main goal of these tech partnerships is to improve the user experience while helping customers make full use of the data they already own.

“Feathr’s most common use case is attendee acquisition,” Augustin said. “That makes registration a natural point of integration because we can measure conversions and marketers can access registration data within their Feathr account for future marketing and audience analytics efforts.”

He added, “When it comes to registration vendors, CDS and CSI are two of the market leaders so we organically ended up with many joint customers.”

For more information about Feathr and its technical partnerships, go HERE.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact