Fiera Milano to Launch Shanghai Shoe Event
Trade fair organiser Fiera Milano (through its joint venture Hannover Milano Fairs Shanghai), ANCI Servizi, and Shanghai Fashion Week announced the signing of an agreement to organise a Shanghai edition of the international shoe event Micam.
Micam Shanghai will take place from 9th to 11th April 2013 at the Shanghai Exhibition Center (SEC). The trade event will coincide with the Shanghai Fashion Week, and will offer Italian-made and other international footwear and leather goods products.
Enrico Pazzali, CEO of Fiera Milano, was quoted saying, “For the first time, Fiera Milano supports and backs up an Italian exhibition organiser, accompanying it to China where we boast a solid operational basis, which has developed a strong exhibition activity over the last years. We are currently present in China as well as in Brazil, India, Russia, Turkey, South Africa, and Singapore. We boast a portfolio of 69 exhibitions organised abroad, 21 of which take place in China.”