Freeman’s Marketing Agency, FreemanXP, Launches FXP | Cloud
June 23, 2013
Freeman’s marketing agency, FreemanXP, recently launched FXP | Cloud - a social engagement platform that allows clients to host integrated online events throughout the year.
With this platform, organizations have the ability to connect with their audiences through many different touch points and create year-round experiences that are seamless complements to face-to-face events.
Chris Cavanaugh, FreemanXP’s president, said, “Our positioning is around Social Engagement, which to us means from a strategic point of view, ultimately integrating virtual and social media with live face to face events. The way to engage the broadest audience in the deepest way over a greater period of time.”
FreemanXP is working with clients early on about the integration of digital and social media into their live event programs.
Cavanaugh said he feels when both the digital and live events are integrated well you won’t cannibalize your audience, but instead, expand the dialog during the entire year.
“You’re driving in new people to your events by starting them on a social and digital platform and ultimately then finding content compelling enough to then sign up and join in the live face-to-face environment,” Cavanaugh said.
The Association of periOperative Registered Nurses (AORN) asked FreemanXP to develop a strategy to use a virtual eCongress as a marketing tool to drive physical attendance by showing participants what they missed by not attending in person.
This virtual solution needed to maintain the same level of service and connectivity for members online as their on-site congress. AORN didn’t want to replace the face-to-face event, but extend its reach to those who couldn’t be there in person.
Due to the nature of nursing professionals’ schedules, the AORN Annual Congress suffers from limited on-site attendance – many perioperative nurses work days, nights, and weekends – making it impossible for AORN to find a schedule that will work for their entire audience.
The eCongress was a way to serve their members in the most comprehensive way possible, as well as drive the face-to-face attendance.
Tricia Cavallo, CMP, CEM director, meetings and virtual Events at AORN, quoted in a FXP | Cloud case study said, “Our strategy worked. Not only did we receive 100 percent attendance rate for our virtual event, but the virtual AORN eCongress was a driving motivation for people to attend our physical events, with more than 76 percent of online attendees registering for and attending the following year’s face-to-face event,"
Cavanaugh said the physical technology behind FXP | Cloud is provided by tech partner INXPO, but that it’s more than just technology; it’s a point of view. Effective online events require a strategic and creative approach to help deliver a successful message.
With more and more organizations looking for ways to engage their audience throughout the year and drive attendance for their face-to-face events, offerings like the FXP | Cloud will become increasingly more valuable.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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