Freeman Acquires Research Firm Exhibit Surveys
May 5, 2016
In a move to expand its reach even more, Dallas-based Freeman has acquired Red Bank, N.J.-based events industry research firm Exhibit Surveys.
The acquisition supports Freeman’s goal to continue to grow its resources to support strategy, design and digital by adding an experienced group of researchers with a deep understanding of data and measurement, according to Freeman officials.
“By expanding our research, data and analytics expertise, we will continue to support our clients as they optimize their event investments and prove out the immense value that brand experiences deliver in the overall marketing mix,” said Dan Hoffend, president of FreemanXP.
He added, “Adding Exhibit Surveys to our portfolio gives us unique industry benchmark data, allowing us to help our clients measure return on objectives, and delivers real-time feedback to enhance portfolio strategies and individual events.”
With more than 50 years of success, Exhibit Surveys has benchmarked the event industry, providing unmatched quantitative knowledge as well as program-specific research and analytics expertise.
Exhibit Surveys has conducted primary research on more than 5,000 exhibitions and events and in excess of 10,000 exhibits, as well as conducted research and measurement globally on six continents.
“Freeman and Exhibit Surveys’ long history of operational excellence, sustainable profitability and uncompromising customer service align perfectly,” said Skip Cox, Exhibit Surveys’ CEO and president.
He added, “We look forward to providing our customers direct access to the largest suite of global services in the industry, the highest quality of work, an unwavering commitment to customer service and the latest technology.”
Exhibit Surveys and its employees will continue to work from their offices in Red Bank, NJ. The company will retain the Exhibit Surveys brand in the marketplace for the immediate future and operate under FreemanXP, Freeman’s brand experience agency.
Partner Voices
Just when it seems like Las Vegas can’t get any bigger, brighter or more exciting for groups, MGM Resorts raises the bar again. The company continues to invest and innovate across its portfolio of Las Vegas resorts, with new attractions and upgraded experiences for attendees of all interests.
Remodeled Guest Rooms
MGM Grand is the largest single hotel in the world with over 5,000 guest rooms and an 850,000-square-foot conference center. It is home to the newly remodeled MGM Grand Studio Tower—700 reimagined guest rooms with a fun mid-century vibe. Nearby, the iconic New York-New York Las Vegas Hotel & Casino recently completed a $63M redesign and remodel of its 1,830 guest rooms and 155 suites.
Down the street, Bellagio Las Vegas is sporting renovated rooms in the Spa Tower with sunrise-inspired decor and luxurious soaking tubs in Premier King rooms after a $110-million transformation.
Reinvented Luxury Experiences
The Luxury Meetings District, made up of Bellagio Las Vegas, ARIA Resort & Casino, Vdara Hotel & Spa, The Cosmopolitan of Las Vegas, Park MGM and NoMad Las Vegas, is now more connected than ever before. A new interior walkway opened this October for a seamless attendee experience – connecting Vdara, Bellagio, and The Cosmopolitan of Las Vegas, guests can now walk from Park MGM to Bellagio in around 15 minutes.
New on the scene in the Luxury Meetings District is Cathedrale at ARIA, TAO Group’s upscale establishment specializing in exquisite French-Mediterranean cuisine offering elevated private dining experiences that opened in May.
Heralded by World’s Best 50 Restaurants, GQ and VOGUE, LPM at The Cosmopolitan of Las Vegas is opening this fall and will deliver its signature spontaneity and imaginative celebration of France’s Mediterranean cuisine, art, and culture to the unique luxury resort in impeccable fashion.
A “New Wave for Mandalay Bay
A new wave of enhancements and experiences has arrived at Mandalay Bay Resort and Casino, including Flanker Kitchen + Sports Bar, an 8,445-square-foot restaurant that opened this June, perfect for pre- and post-game eats and drinks. Event planner’s favorite, Chef Michael Mina’s StripSteak, received a full renovation and now includes one of the largest private dining rooms on The Strip. Retro by Voltaggio debuts a one-year residency with a fun take on pop culture of the 80s and 90s with classic American dishes. An exciting addition planned for 2024 is Swingers, a 40,000-square-foot oasis of street food, miniature golf and art at Mandalay Bay.
Most exciting for meeting planners, the 2.1 million-square-foot Mandalay Bay Convention Center is undergoing a complete refresh, with lightened space, added eye-catching art, and improved technology infrastructure for even more flexible space. Energy-efficient digital signage now leads the way with faster internet speeds and new AV options.
From renovated guest rooms and meeting spaces to celebrated dining options and dedicated teams, MGM Resorts is dedicated to delivering exceptional and innovative meeting experiences.
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