GES Sponsorship Strategy & Sales Released to Help Clients Optimize Sponsorships

April 25, 2018

An event provides one of the most powerful opportunities for sponsors to get their brand and message out in a face-to-face environment. For event organizers, sponsorships can help offset costs, increase revenue, enhance the attendee experience and strengthen partnerships. 

To help clients increase the value, efficiency and impact of their live events, GES has launched GES Sponsorship Strategy & Sales. Announced on Apr. 10, the new program enhances the company’s sponsorship program offerings. 

“We’ve blended decades of experience in live event marketing and domain knowledge with the largest sponsorship database in the industry,” said GES EVP of strategy, David Saef. 

He added, “Our focus is to help our clients drive revenue and improve efficiencies through sponsorship optimization.” 

GES’ standard sponsorship services – GES Sponsorship Platform, a database of more than 20,000 sponsorships and Sponsorship 2020 workshops – are included in the new program. 

The expanded service offers consultation, sales execution and services, including measurement and reporting, to help clients increase attendance, drive revenue and improve efficiencies through sponsorship optimization.

GES Sponsorship Strategy & Sales adds:

  • Program assessment and strategy development
  • Full sponsorship sales services, including operations, invoicing and collections
  • Design and development of sales assets
  • Ability to sell, track, and report progress to goals
  • Development of distinct activations
  • Utilization of industry-leading tools to manage sales

GES has also hired industry veteran Andy Herman as vice president of sponsorship strategy and sales. Herman has more than 25 years of expertise developing and selling high-value sponsorship programs and a thorough knowledge of all aspects of exhibitions and event sponsorship. Prior to joining GES, he led sponsorship sales at Jack Morton Worldwide.

Herman explained that GES’ sponsorship programs can help clients effectively acquire and manage the right sponsors to drive event growth.

“GES’ industry-leading database of more than 20,000 sponsorships and our Sponsorship 2020 workshops helped event professionals get more out of their sponsorships,” Herman said. 

He continued, “With the launch of GES Sponsorship Strategy & Sales, we are enhancing our end-to-end solutions. We can now provide a comprehensive range of event services with the ultimate goal of optimizing sponsorship revenue and improving efficiencies for our clients.” 

GES Sponsorship Strategy & Sales is designed to act as an extension of show organizers, brand marketers and event planning teams, and can scale from simply offering strategy or sales to providing full end-to-end event services and production. 

“Global brands and industry associations turn to GES for sound advice and trends on sponsorships,” said Wendy Gibson, EVP of global marketing for GES. 

She added, “GES has the experience, processes and proven strategies to optimize sponsorship programs and a full suite of strategic and tactical services designed to increase attendance and drive revenue from sponsorships.” 

For more information on GES Sponsorship Strategy & Sales, go HERE

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact