Google Gives Priority to Mobile-friendly Web Pages in Mobile Searches

April 26, 2015

Last week, Google made a significant update to its mobile search engine algorithm. To enable users to find sites that they can browse quickly on their mobile devices, the mobile-friendliness of a web page is now a crucial factor in Google’s ranking for mobile searches. 

To quote Google, “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Google recommends webmasters adopt one of the following three ways to go mobile: responsive web design, dynamic serving and separate URLs.

But most importantly, irrespective of the approach they take, webmasters need to ensure that their websites do not include content that is inaccessible on mobile devices (e.g. videos or animations that need Flash plugins).

In addition, Google will penalize mobile pages that provide a poor search experience by demoting these in rankings or displaying with a warning in mobile search results.

Use this link to test whether Googlebot assesses your site’s web pages as mobile-friendly: https://www.google.com/webmasters/tools/mobile-friendly/

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