Hubilo’s Successful MIX 2022 Show Demonstrates How to Deliver Next-Level Hybrid Events

April 14, 2022

Leading event tech company Hubilo recently united 1,000-plus attendees for MIX 2022 (Mastering Immersive Events), its first-ever global hybrid gathering, which spanned three continents and 25 time zones.

The two-day event, which took place March 30-31 virtually and in-person, with live events in San Francisco, New York, London and Bangalore, was designed to show event professionals how to create immersive hybrid events at scale, exploring what’s possible in driving engagement globally and achieving desired marketing results in the digital event era.

Events are evolving to become the epicenter of marketing strategies, with brand interest, loyalty, leads and revenue being the objectives, according to Vaibhav Jain, CEO of Hubilo.

“Engaging audiences and the valuable data that results from their interaction at Hubilo events drives the demand that our clients say meets their goals,” he told the MIX 22 audience. “ROI can be achieved by combining next-level experiences with careful nurturing of the audience post-event. This is the future of audience and community building around brands.”

Jain added that the data available to marketers and event professionals as a result of offering virtual and hybrid events adds ongoing value, and engagement and networking play a huge part.

During MIX 2022, more than 1,600 messages were exchanged, 18% of attendees engaged in lounge conversations and all partner and sponsor booths had more than 100 visits each.

For Hubilo’s clients’ events, this data lets them effectively market to attendees and leads after the last person has logged off. Hubilo’s platform tracks attendance, areas explored by attendees, speaker ratings, engagement, profile views, bookmarks and most active feeds. Keeping an eye on these metrics in real-time allows planners to pivot or offer support to users and exhibitors.

MIX 2022 featured content focused on event trends, community building, hot topics and what’s propelling the industry forward, with highlights including special guest speaker Mindy Kaling, writer, director and actor in hit TV series such as “The Office” and “The Mindy Project,” who shared her experiences overcoming adversity to become a creative powerhouse.

Other standout sessions covered topics such as transforming events into experiences, personalizing events to boost attendance and engagement, creating immersive marketing experiences, the future of events, bringing compelling storytelling into event design, event professionals and mental health, building an equitable world, and how to prepare for the metaverse. A wellness component was also featured, with guided movement and meditation breaks.

The programming spotlighted numerous industry experts, including Vaibhav Jain, Cathy Song Novelli and Sophie Ahmed of Hubilo, RD Whitney of 365 Media and Community Leaders Institute, Chris Lee of Informa Markets, Liz Caruso of TechsyTalk, Brianna Elenes of Freeman and Miguel Neves of Event MB, among many others.  

Each session at MIX was accompanied by features that created a new way for diverse audiences to access events, from a sign language translator to event chats and more intimate lounges and one-on-one networking opportunities. From contests and a live event chat to browsing sponsor and exhibitor booths, MIX 2022 audiences were treated to the vast possibilities of hybrid and virtual events.

For more information or to watch MIX 2022 sessions on demand, go here.

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Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.