IAEE's Midyear Meeting Sees 20-percent Increase in Attendance

June 5, 2012

Twenty-percent more attendees took advantage of the sessions and networking opportunities at the International Association of Exhibitions and Events’ Midyear Meeting May 31-June 1 in Washington, D.C.

"This meeting is all about intimate engagement," said IAEE President Steven Hacker, CAE, FASAE.

He added, "As opposed to Expo! Expo! IAEE's Annual Meeting & Exhibition, this meeting is smaller by design to allow attendees to really connect in a way that you simply cannot do among 2,000-plus attendees. It is a great building block not only in terms of networking but also for the education opportunities available."

IAEE's Midyear Meeting offered education sessions to nearly 300 attendees that addressed the latest technology and social media, best practices, return on investment strategies, marketing approaches and liability issues.

For attendees who wanted to pursue their Certified in Exhibition Management (CEM), courses also were offered during the two-day event.

In addition, the Krakoff Leadership Institute and Krakoff Advanced Leadership Institute program and IAEE’s Sales Academy certification program were held during the event.

Here are some of the sessions that attendees took part in:

“Risk vs Reward: Considerations for Buying and Selling a Show” – presented by Doug Ducate, president and CEO, Center for Exhibition Industry Research

“Best Practices and New Trends Driving New Revenue Through Sponsorship” – presented by Melinda Kendall, vice president of business development, Freeman

“For the Public Events Community: What Keeps You Upat Night?” – moderated by Eric Udler, president of All Show Services, with panelist Alyson Caplan, Marketplace Events and  Denise Medved, The Metropolitan Entertaining & Cooking Show

Click here to see videos taken during IAEE's Midyear Meeting.

Expo! Expo! IAEE's Annual Meeting & Exhibition, on tap Dec. 4-6 in Orlando, is the next big event on the association’s calendar, and people are able to find more information by clicking here.

Add new comment


Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!