IBTM World 2020 Cancels In-Person December Event, Will Go Virtual
IBTM World 2020, part of Reed Travel Exhibitions, will transition to a virtual event this year. Originally scheduled for Dec. 1-3 in Barcelona, the in-person component of the event will not take place as planned. This decision was made by show officials in close consultation with partners as a result of the unpredictable travel restrictions that continue to be in place across the globe because of COVID-19.
“Whilst we have been planning positively for a live event in December, and we know that people want to get back to meeting face-to-face, the situation across Europe and the wider world remains very changeable,” said David Thompson, event director for IBTM World. “Therefore, even though the show is still some months away, we believe we have a responsibility to provide clarity to enable our partners, exhibitors, buyers and visitors to plan for the future.”
This will mark the first year since 1988 that IBTM World will not take place as a live event. “Our team and our partners in Barcelona have worked incredibly hard on IBTM World and while we are very sorry that the face-to-face event will not take place, we are confident that moving to virtual allows us to still provide a place for the global business events industry to gather and to do business,” Thompson added.
Commenting on the news, Christoph Tessmar, director of Barcelona Convention Bureau, said, “We are very sad that IBTM World will not take place live in Barcelona this year. We all wanted, and indeed hoped, that we would be able to get back to meeting face-to-face this year, and I know this has been an incredibly difficult decision for everyone involved. We remain committed and supportive partners of IBTM World and together we very much look forward to hosting the global events industry in Barcelona next year.”
IBTM World Virtual will now take place from Dec. 8-10, incorporating one-to-one meetings between exhibitors and buyers, as well as targeted education sessions. Further information on IBTM World Virtual will be released in the coming days.
“We remain extremely grateful for the understanding and strong support from our partners and customers across our global portfolio throughout this pandemic and sincerely wish everyone a swift return to normal life soon,” said Shane Hannam, portfolio director. “We are committed to Barcelona as a host city for IBTM World in 2021 and look forward to returning next year to meet with as many customers and partners in person as possible.”
Learn more about plans for IBTM World here.