Intrado’s Acquisition of Hubb Sets the Stage for Omnichannel Event Innovation

August 17, 2021

Global cloud-based, technology-enabled services leader Intrado has acquired Hubb, a leading provider of hybrid event management technology. Finalized Aug. 13, the acquisition opens the door for Intrado Digital Media to expand its leadership position as the world’s largest technology platform built for the omnichannel event marketplace.

According to Intrado officials, the combined capabilities of Intrado Digital Media and Hubb will offer event planners a single source for unified on-site and online events, providing data and analytics across the entire event portfolio that offers valuable insights that drive business and prove event ROI.

“Adding Hubb to Intrado’s Digital Media business will create an innovative, efficient, next-generation all-in-one event platform,” explained Ben Chodor, president of Intrado Digital Media. “Clients will have access to and benefit from a comprehensive end-to-end event management platform to create events with unique, curated experiences supporting in-person, hybrid and virtual attendees. It will also accelerate the development of Intrado’s self-service virtual event offering.” 

Meanwhile, Hubb’s executive team and employees will join the Intrado Digital Media team to support clients and drive continued technology development and product innovation. 

According to Hubb officials, the Hubb Platform powers virtual, onsite and hybrid events that bring brands to life and drives business growth by streamlining time-consuming processes, mining profitable insights, boosting engagement and improving ROI. By collecting, managing and marketing event data more efficiently, Hubb powers high-impact, immersive and personalized experiences. 

“We built the Hubb platform because we believe in the power of events to connect people, build community and drive revenue,” said Allie Magyar, Hubb founder and CEO. “Intrado Digital Media shares our vision to develop technology that drives progress and propels the events industry forward.”

She continued, “Intrado’s focus on building the largest global technology platform for events, their unwavering commitment to client service and exceptional culture, combined with Hubb’s drive for innovation and deep commitment to the events industry, will bring incredible value to partners, employees, customers and the industry as a whole.” 

Delivering more than 1.8 million events annually, Intrado Digital Media’s event technology supports thousands of well-known brands including Red Hat, Amazon AWS, Adobe, InfoSec World and Rackspace. The company maintains sales and/or operations in the U.S., Canada, Europe, the Middle East, Asia Pacific, Latin America and South America. 

“After integrating Intrado Digital Media and Hubb technology, clients will have the ability to deliver fully converged, omnichannel events resulting in engaging experiences for attendees, regardless of their location,” Chodor added. “We are excited to welcome Hubb employees, customers and partners to Intrado.” 

Jefferies LLC and Morgan Stanley & Co. LLC acted as financial advisors to Intrado, while JMP Securities LLC acted as the exclusive financial advisor to Hubb.                                                                      

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact