Join #Expochat 1pm ET Nov. 16: Attracting International Attendees to Your Shows

November 14, 2016

With the election last week, international trade remains a big topic. What does it mean for trade shows? Major players in the global exhibition industry are taking a “wait and see” attitude.

However, the new Administration with their, “America First” position represents a terrific opportunities for US show organizers to increase their international visitors.

Join us for this week’s #Expochat led by Stephanie Selesnick, who will discuss bringing international visitors to your shows. 

Here are some questions:

1.       Do we want to recruit international visitors to visit our shows? Why or Why not?

2.       What are some ways we can find foreign press? 

3.       What are some free ways we can recruit foreign buyers on a smaller budget? 

  1. Through governments
  2. Through partner associations
  3. Through current exhibitors
  4. Through past foreign visitors
  5. Though media (press and social media)

4.       What are some incentives we can give to those who help us recruit?

When: Nov. 16, 1pm ET

Where?: Use hashtag #Expochat and any Twitter chat tool! (Tweetchat, for example)

NEW: Come to the chat with questions about anything trade show related. We will use our community to address your issues or maybe even hook you up with some help. 

What is #EXPOCHAT?

Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time (new time slot) and tackles a single topic each week-a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by four industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Dana Freker Doody (The Expo Group), Terence Donnelly (Experient), and Michelle Bruno (Bruno Group Signature Services).

Expochat has been reformatted from previous years. The discussion (new format) will last a very fast-paced 30 minutes, followed by 15 minutes during which participants may ask questions of the group on any topic. To participate, sign up on and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like and others can make it easier to participate. Ideas are welcome on Expochat, but commercialism is not.

Trade Show News Network, the leading online exhibition-industry news resource, sponsors the chat, and topics are listed in advance on Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, Storify transcripts will be available on TSNN after each chat. We gladly accept requests for topics at Guest moderators are also welcome. #Expochat, now in its fourth year, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome.

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: