Kuala Lumpur Convention Centre Draws North American Market Events
October 21, 2013
Through an intensive marketing campaign, the Kuala Lumpur Convention Centre has secured several high-profile North American events that will bring in more 12,500 attendees and RM186 million (US 58 million) of economic impact.
Angeline Lue, director of sales and marketing for the Kuala Lumpur Convention Centre, said the centre is seeing increasing awareness of Malaysia as a growing business events hub in the Asia Pacific region.
That awareness is mainly thanks to its aggressive engagement and marketing campaigns since it started reaching out to the North American meetings market two years ago through initiatives such as participation at international trade shows, in particular IMEX America, she added.
One of the events the centre secured is the Toastmasters International 82nd Annual International Convention to be held Aug. 20-23, 2014, marking the first time this event will be held outside North America.
“We’re especially excited about Toastmasters International 2014 as this will be the first time in its 88-year history the world leader in communication and leadership development is going off-shore for its annual international convention,” Lue said.
She added, “By giving Malaysia and the Centre this honour reflects confidence in both the country’s meetings industry and the Centre’s capability.”
Toastmasters International is expected to bring together 2,000 delegates and generate RM32.5 million (US 10 million) in economic impact to the country.
Lue said the centre was looking forward to welcoming more U.S.-based meetings in 2014 including the Million Dollar Round Table (MDRT) Experience 2014.
This year, the centre successfully hosted the 3rd Global Women Deliver Conference (Women Deliver 2013) and the 4th edition of the Barack Obama-initiative, Global Entrepreneurship Summit (GES) where US Secretary of State, John Kerry gave the keynote address.
Since opening its doors in 2005, the Centre has booked more than 7,700 events, welcomed 15 million delegates and generated an estimated RM4.70 billion (USD1.48 billion) in economic impact.
Other major events set to take place at the centre in 2014 include the 12th International Congress on Obesity, XXV FIG (International Federation of Surveyors) Congress 2014, 20th ASEAN Federation of Cardiology Congress, 16th Asian Congress of Architects 2014, 14th Western Pacific Congress on Chemotherapy and Infectious Diseases 2014 and Asia Water Expo 2014.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
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OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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