LIGHTFAIR International 2018 Breaks Records in Size and Participation

June 27, 2018

LIGHTFAIR International (LFI) set a new record at its 29thannual edition, held May 6-10 at McCormick Place in Chicago, with increased registration and a larger expo footprint compared to the year before.

Known as the world’s largest annual architectural and commercial lighting trade show and conference, the event registered 28,075 attendees from 85 countries and boasted 600 exhibitors – including 66 first-time exhibiting companies and 136 manufacturers from outside the U.S. – spanning 285,600 net square feet of exhibition space.

Held annually in rotation between Chicago, Philadelphia and Las Vegas, LFI brings the industry’s newest and most advanced products and technologies to a global audience of lighting designers, specifiers, architects, consultants and engineers.

Last year at the Pennsylvania Convention Center in Philadelphia, the event registered 27,939 attendees from 81 countries and attracted 592 exhibiting companies covering a 277,600 sq. ft. showfloor.

Sponsored by the International Association of Lighting Designers (IALD) and the Illuminating Engineering Society (IES), the show is produced and managed by AmericasMart Atlanta.  

Preceding and setting the stage for the trade show opening, the LFI Innovation Awards highlighted the industry’s most innovative products and designs introduced during the last 12 months. The Awards saw 238 entries from 108 exhibiting companies spanning 14 categories, with each submission judged by an independent panel of lighting professionals. 

LFI’s expanded trade show floor featured a product mix of 47 categories that included controls, IoT (Internet of Things), decorative, alternative energy including solar power, software, site and roadway, digital signage, healthcare and hospitality, with exhibitors displaying the lighting and design industry’s latest innovations and newest concepts from the world’s leading manufacturers. 

The Intelligent Lighting Pavilion and IoT Pavilion continued in their second year and displayed cutting-edge products and solutions showcased in product presentations featuring technology and connectivity innovations, while the New Exhibitor Pavilion offered a gathering place for viewing the latest innovations from first-time exhibitors while enjoying refreshments. 

Premium education, inspiring speakers and networking opportunities abounded on and off LFI’s showfloor, including conference curriculum offering 150 hours of education containing 73 courses taught by 121 industry experts. 

The brand-new Smart Cities Forum and the new courses in the Light & Health Forum covered the newest knowledge in those areas, with the show continuing to offer Spanish and Portuguese simultaneous translation for eight select seminars.

Two keynotes headlined the LFI Institute Pre-Conference, including Danielle Feinberg of Pixar Animation Studios and Hugh Herr from the Biomechatronics group at the MIT Media Lab, while new events in The HUB provided attendees with an array of exhibitor presentations, seminars and networking opportunities.

Other new events included “Networking Reception: Industry Professionals, Students and Emerging Professionals” and “Life Before and After a Lighting Designer: Why Hire a Lighting Designer?” sponsored by the International Association of Lighting Designers (IALD).

On the third day of the show, the “Chicago Architectural Cruise” gave attendees the opportunity to explore the Windy City’s renowned architecture on a docent-led tour by the Chicago Architectural Foundation. On the next day, the “Student and Emerging Professional Roundtable” provided new industry professionals with valuable information and advice about navigating the beginning stages of their careers.

The popular LFI app provided attendees with a personalized schedule, tools to easily and quickly navigate the trade show floor, quick access to important event information and a networking feature to provide the ultimate on-site experience.  

Attendees and exhibitors connected to LFI via social media during the event and videos released on YouTube captured the onsite show experience through highlights and attendee and exhibitor interviews.

The 30thannual LIGHTFAIR will return to the Pennsylvania Convention Center May 19-23.

 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.