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LinkedIn Expands Virtual Event Capabilities

May 20, 2020

As the demand for virtual event platforms continues to increase, LinkedIn has entered the game. The social media giant has brought two of its offerings together — LinkedIn Live and LinkedIn Events — to create LinkedIn Virtual Events

The virtual event functionality allows brands to stream video content to their LinkedIn page, targeting followers or event attendees. One benefit the company is touting is a new video tab, making it easier for brands to share and archive their video content in an accessible manner.

LinkedIn

For video streaming, LinkedIn is partnering with third-party broadcasting partners including Restream, Wirecast, Streamyard and Socialive. Restream is currently offering extended free trials and enhanced onboarding support to LinkedIn Live users. Company officials say more partners will be added in the coming months. 

This tool is integrated with other LinkedIn functionalities, making it easy to promote to LinkedIn page followers through page and event feed posts. It’s also easy to extend personal invitations to first-degree profile connections.

With the current shift to virtual movement spurred by COVID-19, company officials say that LinkedIn Live is seeing 23X more comments per post and 6X reactions per post versus native video posts.  

As the platform doesn’t (yet) offer integration with paid registration tools or CRM systems, use cases are limited to free events.  

LinkedIn is hosting an informational webinar on using LinkedIn Live with LinkedIn Events on May 20 at 10 a.m. PT. Register here.

For an activation playbook that walks you through how to use the new LinkedIn Virtual Event functionality and provides examples, use cases and best practices, go here.

 


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Partner Voices

As event professionals and destinations adjust,  adapt and evolve in these uncharted waters,  it is imperative that substantial resources be put in place for all of the people responsible for planning and executing tradeshows and expositions.   At Mohegan Sun we have built an industry-leading COVID-19 Resource Center,  with a combination of pictures from recent successful events held since our reopening on June 1st,  along with several easy to share,  downloadable documents such as our Operati