MAGIC Market Week Up in Attendance, Square Footage and Buyers on 1 Million-plus Net Sq. Ft. Showfloor

August 26, 2014

MAGIC Market Week brought the passion for fashion Aug. 19-21 to the Las Vegas Convention Center and Mandalay Bay Convention Center.

Advanstar Global’s biannual trade show is comprised of 10shows that cover everything from apparel to swimwear and footwear. This summer’s event spanned a little more than 1 million net square feet, showcased about 5,000 exhibitors and attracted about 70,000 attendees.

“We’re up from February across the board in attendance and square footage,” said Christopher Griffin, president of WWDMAGIC and Sourcing. “We’re also up in the high-single to low-double digits in buyers on the floor.”

Griffin attributed the strong numbers to the apparel industry feeling optimistic about the fourth quarter and the upcoming holiday season. But there’s also been a lot of work done by the show to keep those numbers up.

“We’ve been spending a lot of time in Europe and Japan promoting our brand,” Griffin said. Last July, WWDMAGIC shared a booth with Project at Japan Fashion week.

Now, the show sports a growing Japanese contingent. The show’s presence at Prêt à Porter Paris and Who’s Next was instrumental in scoring relationships with Bestseller, one of top European fast fashion retailers.

“Working with a foreign brand is a risk for a boutique, but people have a thirst for newness,” Griffin said. “There’s cache in saying this is a line from Tokyo.”

European and Asian brands see the U.S. market in rebound mode, and Griffin said he expects their numbers to continue growing at MAGIC. “We’re at 80/20 right now, but I see us moving towards 70/30 in the next two years across all categories,” he said.

The allure is not so much their exhibit square footage, but the international flare that they bring to the show, piquing buyers’ interest and making the show a place “where the world comes together.”

At Sourcing, the attention is shifting away from China and on to other regions, as brands continue to diversify their supply chains and look for near-shoring and “Made in USA” opportunities.

“This show we’ve got 30 booths from Mexico, compared to three at the last show,” Griffin said. Indonesia and Vietnam, among others, had pavilions.

Andean Community countries, including Colombia and Peru, had a strong floor presence and also were represented on several panels. Ethiopia and Kenya exhibited for the first time.

For February 2015, Griffin said he hopes to get a North Carolina pavilion to showcase the state’s textile industry at Sourcing. He also hopes to grow the machinery part of Sourcing, considering the demand for high-tech equipment by domestic manufacturers.

When asked about whether the shows are eyeing the additional square footage that will soon be available at Mandalay Bay Convention Center, Griffin said, “We’d love to take advantage of it. If it does expand, it will be nice for us to have options.”

Griffin’s strategy to market at foreign shows had a direct impact on the first-time exhibitor Baltic Sewing from Kaunus, Lithuania.

“We saw a commercial about Sourcing at Première Vision in Paris and decided to test it out this year,” said Marketing Director Kestutis Pauza. The company has been working mainly with European designers but is hoping the show will help them break into the U.S. market.

Attendee Michael Cooper with Clothes Expressions in Florida was gearing up for the busy winter season. As his wife was scouting accessories, he was making his way through country club women’s fashions.

“We’re having a very good show,” he said. “But it would have been easier if all sportswear brands were in one place.”

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.