Maritz Aligns Corporate Sales, Operations; Management Shifts with Binford Leaving
July 13, 2012
A few months after Maritz Travel bought Experient, the company has aligned its corporate market sales and operations teams to better serve the industry, according to company officials.
The Experient brand will focus on association, tradeshow and government markets, with corporate efforts aligning with the Maritz Travel brand.
To meet that plan, effective July 16, Experient’s corporate-focused sales and operations teams will report and operate through the Maritz Travel brand.
“This provides a clear and distinct focus for each of our brands, and creates a higher degree of targeted relevance and value to our clients and industry partners,” said David Peckinpaugh, president of Maritz Travel.
He added, “These changes will have absolutely no impact on our clients as they will continue to work with and be serviced by the exact teams as before this alignment which was our promise at the time of the acquisition.”
Experient’s association, tradeshow and government clients will continue to be served by their Experient teams, operating under the Experient brand.
“This alignment focuses our market talent and sharpens our brand clarity as we expand to meet the range of services - both full and select - demanded by current and new clients,” Peckinpaugh said.
As a result of the integration of the corporate business into the Maritz umbrella, Rick Binford, president of the Event Management Services (EM) division of Experient, has decided to pursue other opportunities outside of the company.
“I want to personally thank Rick for his many years of service and leadership,” Peckinpaugh said.
He added, “He helped start and build the ESN (Experient Sales Network), was instrumental in taking our marketing efforts to a new level and helped the EM division through the very difficult years of 2009-2010, among many other key accomplishments. We sincerely thank Rick for his efforts and dedication over the years.”
Also because of the acquisition, Jeff Price, who headed Experient, stepped down.
The EM division now will be led by Michael Guerriero, formerly CFO for Experient, who brings 22-plus years of experience with Experient to this key leadership role.
Shawn Pierce will continue to lead Experient’s Registration and Housing Services division.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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