Meetings Mean Business Launches Business Leader Series

April 1, 2016

The Meetings Mean Business Coalition has launched a new business leader video series to showcase authentic stories of how and why meetings matter across all professions.

The inaugural three video vignettes reflect the widespread reach of meeting face-to-face, profiling a trade association, a not-for-profit, and a corporation.

MMBC will continue to debut new videos throughout the year to highlight how meetings build trust, foster engagement and generate new business

MMBC is bringing in outside voices to propel the campaign and help validate how meetings touch every industry. Those profiled speak to the many unique benefits of in-person meetings, sharing examples of positive outcomes for their companies and their own professional growth. 

These personal stories and examples from those outside the meetings industry help generate more interest and credibility, allowing MMBC to advocate the value of meetings to decision makers in corporate America, Capitol Hill, and everywhere in between.

“Those in the meetings industry understand the power of face-to-face. It’s exciting to bring in outside voices to help spread our message,” said Michael Dominguez, co-chair of MMBC and senior vice president & chief sales officer at MGM Resorts International.

He added, “This video series illustrates the return on investment of bringing people together in-person and provides examples of how meetings foster personal relationships, drive positive outcomes and support strong communities.”

The video series captures a variety of stories that speak to the true impact of face-to-face – whether it’s the deal closed with a handshake, the motivating educational conference someone spoke at, or the innovative idea that wouldn’t have been possible without bringing people together under one roof.

These and future videos will showcase personal examples of how meetings have made the difference in executives’ lives and for their companies:

·         Mike Gallagher, chief executive officer at the Entertainment Software Association, discusses how trade shows like E3 showcase new products and generate industry sales.

·         Cynthia Fenneman, president and chief executive officer at American Public Television (APT), reflects on how the trust and personal relationships developed at conferences result in positive business outcomes.

·         James Curleigh, president of Levi’s Brand®, shares how meetings help create the momentum and engagement for organizations to succeed.

MMBC focuses on showing the real power of what meetings, conferences, conventions, incentive travel, trade shows and exhibitions collectively do for people, businesses and communities.

Working with its diverse coalition members, MMBC brings to life the industry’s value story and champions the larger benefits of communicating face-to-face.

The coalition recently released a survey that found face-to-face meetings, conferences and events deliver topline growth and bottom line results for business leaders in the United States.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact