Meetings Mean Business Launches Business Leader Series

April 1, 2016

The Meetings Mean Business Coalition has launched a new business leader video series to showcase authentic stories of how and why meetings matter across all professions.

The inaugural three video vignettes reflect the widespread reach of meeting face-to-face, profiling a trade association, a not-for-profit, and a corporation.

MMBC will continue to debut new videos throughout the year to highlight how meetings build trust, foster engagement and generate new business

MMBC is bringing in outside voices to propel the campaign and help validate how meetings touch every industry. Those profiled speak to the many unique benefits of in-person meetings, sharing examples of positive outcomes for their companies and their own professional growth. 

These personal stories and examples from those outside the meetings industry help generate more interest and credibility, allowing MMBC to advocate the value of meetings to decision makers in corporate America, Capitol Hill, and everywhere in between.

“Those in the meetings industry understand the power of face-to-face. It’s exciting to bring in outside voices to help spread our message,” said Michael Dominguez, co-chair of MMBC and senior vice president & chief sales officer at MGM Resorts International.

He added, “This video series illustrates the return on investment of bringing people together in-person and provides examples of how meetings foster personal relationships, drive positive outcomes and support strong communities.”

The video series captures a variety of stories that speak to the true impact of face-to-face – whether it’s the deal closed with a handshake, the motivating educational conference someone spoke at, or the innovative idea that wouldn’t have been possible without bringing people together under one roof.

These and future videos will showcase personal examples of how meetings have made the difference in executives’ lives and for their companies:

·         Mike Gallagher, chief executive officer at the Entertainment Software Association, discusses how trade shows like E3 showcase new products and generate industry sales.

·         Cynthia Fenneman, president and chief executive officer at American Public Television (APT), reflects on how the trust and personal relationships developed at conferences result in positive business outcomes.

·         James Curleigh, president of Levi’s Brand®, shares how meetings help create the momentum and engagement for organizations to succeed.

MMBC focuses on showing the real power of what meetings, conferences, conventions, incentive travel, trade shows and exhibitions collectively do for people, businesses and communities.

Working with its diverse coalition members, MMBC brings to life the industry’s value story and champions the larger benefits of communicating face-to-face.

The coalition recently released a survey that found face-to-face meetings, conferences and events deliver topline growth and bottom line results for business leaders in the United States.

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Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.