Meetings Mean Business Relaunches Worth Meeting About Campaign

July 19, 2017

The Meetings Mean Business Coalition has re-launched Worth Meeting About, an industry campaign designed to showcase the importance of face-to-face meetings for business and society.

With an expanded lens that uses major world events, case studies and personal testimonials to highlight the industry’s role in driving progress and innovation, the coalition’s refreshed campaign will harness digital tactics and storytelling to emphasize the message that, “when it’s important, it’s Worth Meeting About.”

“Worth Meeting About brings to life the value behind meetings and the progress that’s created in the face-to-face forums enabled by our industry,” explained Paul Van Deventer, president and CEO of Meeting Professionals International and co-chair of MMBC, an industry-wide coalition that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities.

He added, “This industry-generated content will help us advance the case for why meetings matter and illustrate how meeting face-to-face spawns innovation and economic growth.”

In addition to generating MMBC-branded content that will highlight events taking place across the globe, the campaign will crowdsource stories and testimonials on social media to create an arsenal of case studies and generate an online conversation.

Using six-word stories, professionals both in and outside of the meetings industry will share their personal experiences to express what’s Worth Meeting About in their lives.

MMBC also plans to film video testimonials and engage the coalition’s Meeting Professionals Task Force and Ambassadors program to help generate longer-form case studies.

“We will demonstrate the industry’s unique ability to bring people together and solve difficult challenges,” said Richard Harper, MMBC co-chair and executive vice president at HelmsBriscoe.

He continued, “Despite having a multitude of ways to communicate with one another, when the stakes are high and when it matters most, we meet face-to-face in order to build connections and develop solutions. This philosophy is at the heart of the Worth Meeting About campaign.”

Comprised of more than 60 members, MMBC works to emphasize the importance of face-to-face meetings by rallying industry advocates, working with stakeholders, conducting original research and engaging with outside voices.

For more information about MMBC’s Worth Meeting About campaign, go here. Follow and participate in the digital conversations at @MeetingsMeanBiz on Twitter and by using the hashtag #WorthMeetingAbout. 

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