Messe Duesseldorf Plans Launch of Footwear Event in Shanghai

September 24, 2012

Answering a demand in the marketplace, Germany-based Messe Duesseldorf plans to launch GDS Select – Premium European Shoe Fair April 17-19, 2013 in Shanghai.

The new show will be held as part of the China International Footwear & Leathergoods Exhibition – CIFL at the Shanghai Exhibition Center.

The event will be supported by the China Commerce Association for General Merchandise (CCAGM) - the state retail federation whose members include all the well-known department stores and shopping centers in the country - and Adsale, a long-standing partner of Messe Düsseldorf.

Another edition of GDS Select also is planned in autumn 2013 to take place parallel to the CHIC fashion fair in Beijing.

The new shows in Shanghai and Beijing will fit neatly into Messe Duesseldorf’s show portfolio, which already includes GDS – international event for shoes & accessories and GLOBAL SHOES – trade show for sourcing, held twice annually in Duesseldorf, Germany.

Through its subsidiary Messe Düsseldorf China, the company has been active in China since 1999 with offices in Hong Kong, Shanghai, Beijing, Guangzhou, Chongqing and Shenyang.

With incomes on the rise, the Chinese population is developing a taste for higher quality consumer goods – including clothing, footwear and bags, according to Messe Duesseldorf.

In the shoe sector alone, experts anticipate the market share for footwear in the mid to high-end price range to increase from the current 60 percent level to 70 percent in 2020 – with the premium segment expanding as well.

GDS Select 2013 will be a show for selected international brands and will be held in its own pavilion alongside the China International Footwear & Leathergoods Exhibition.

Both events will only be open to trade visitors from the fashion retail and industry segments. On a gross exhibition space of 215,200 square feet, more than 200 exhibitor collections will be showcased.

The exhibitors’ collections will be complemented by a comprehensive supporting program, including design competitions, as well as seminars and lectures focusing on fashion and business aspects.

To mark the event, the CCAGM will invite some 1,000 buyers from large department stores across China to a summit meeting for the shoe sector. Another highlight will be the Shanghai Fashion Week which will overlap with the trade fairs.

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