N�rnbergMesse�s BioFach Japan 2012 Draws International Interest

November 27, 2012

The international organic sector met for the 12th year in a row for BioFach Japan 2012 Nov. 21-23 in the Tokyo Big Sight Exhibition Centre.

This year was notable for the large international share of exhibitors. More than 210 companies from 14 nations, compared with 10 nations in 2011 presented their organic products.

Italy, particularly the region of Sicily, and Argentina were at BioFach Japan for the first time. Other countries that participated were Germany, Australia, France, South Korea, Nepal, Austria and the United Arab Emirates.

As in the previous years, natural cosmetic manufacturers invited visitors to test all the exhibited cosmetic products in the established “Vivaness Cosmetic Testing Area”.

This year featured the premiere of the novelty stand, where every exhibiting company was able to present an innovative organic product.

“The novelty stand has attracted a very good response and we have received many international applications,” said Miriam Hempel, exhibition manager at NürnbergMesse, before the show. “So visitors can look forward to a varied spectrum of new organic products.”

Italy’s first-time participation this year at the oldest BioFach event outside Germany was also good news, according to show officials.

Most of the exhibitors came from the region of Sicily, which claims to have one of the largest shares of Italian organic production.

There are altogether 1,964 certified organic producers exporting from Italy, of which 441 come from Sicily alone. Twenty of those presented Sicilian organic products in a large country pavilion at BioFach Japan 2012 – from tomato sauce, sheep’s milk cheese, olives, pasta and capers to juice and wine.

In addition, there were nine exhibitors from France this year. Ubifrance, the Industry and Trade Department of the French Embassy, has given companies from its own country the opportunity to exhibit their products in a pavilion at BioFach Japan for many years.

The Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF) also had a strong presence at the international trade fair and provides financial support for many Japanese organic farmers.

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