Naylor Acquires Appointment-based Global Exchange Events
March 12, 2013
Association management company Naylor has bought Global Exchange Events – a producer of appointment-based events “exchange events”, which includes 10 events that were produced last year and another 13 that are planned for this year.
"Adding exchange event expertise and capability is a logical extension of the Naylor menu of print, digital and event offerings, and we now have market-leading expertise in what is a rapidly emerging type of event," said Alex DeBarr, Naylor president and CEO.
He added, "Exchange events can be a high value offering for associations and their members and supplier members. It brings industry leading suppliers together with key members in a model that can include strong non-dues revenue opportunities."
NaylorCMG is located in Fairfax, Va., and GEE will remain a separate division run from its Darien, Conn., headquarters.
NaylorCMG manages 17 trade shows for associations, including Graph Expo, Motorcoach Expo and NPE2012.
Global Exchange Events takes part in a popular trend referred to sometimes as a “reverse trade show” during with an equal number of high-level buyers and suppliers from within the same industry take part in prequalified 20 minute appointments.
Features of these events include fees to suppliers that are less than a traditional booth on an exhibit floor, educational conferences and keynotes and there may or may not be an actual showfloor.
GEE founder and president, Robert Ingraham, will join Naylor as executive vice president of Naylor/Global Exchange Events. Ingraham has a long history in the trade show industry, working for companies such as Reed Exhibitions, Advanstar Communications and The McGraw-Hill Companies.
GEE has worked with Naylor before managing its Builder Exchange Event, which launched in 2011.
Other GEE events include Wealth Investment Exchange, Retail Technology Exchange and Condé Nast Traveler Exchange.
GEE also utilizes its own proprietary matchmaking software, AppointmentMatch, to ensure the events run smoothly, according to company officials.
"This type of event can compliment an existing trade show or be run as a stand-alone event. Being able to set appointments in advance really provides exhibitors with an unbeatable return on their investment," Ingraham said.
He added, "We’re excited to be part of the Naylor family and look forward to working with associations and market-leading companies in our existing and future market sectors."
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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