New CEIR Report Looks into How Exhibitors Share, Attendees Prefer to Receive Product Info
August 27, 2013
In a continued series of reports on practices in the trade show industry, the Center for Exhibition Industry Research recently released a report, Exhibitor Product Information Sharing Practices, which looks into the way exhibitors share and attendees prefer to receive product information.
The report also identifies which methods are considered most effective in supporting an organization’s overall objectives for exhibiting.
CEIR also recently released the Digital Playbook, taking a look at who exhibitors were utilizing digital tools to engage with attendees.
The current study examined not only digital use, but also whether or not attendees still were being engaged with traditional methods.
Nancy Drapeau, CEIR’s research director, said, “Though (study) results in part affirm a shift in exhibitor practices to digital methods, it is not completely the case. Print collateral on premise and post-event is still pervasive, and a good proportion of attendees still want print collateral when they walk the floor.”
She added, “So, these results clearly indicate the importance of using print options strategically along with considering which digital tactics make sense to satisfy the preferences of their target attendees."
Here are some results from the study:
Exhibitor practices and attendee preferences seem to match up.
The two most common methods of product information sharing methods used by exhibitors are printed brochures/catalogues given out at the booth, 85 percent, and emails sent after the exhibition, 70 percent.
The top two methods preferred by attendees to receive information are the same, in the same rank order: 58 percent and 41 percent, respectively.
In terms of how effective each method is considered to be in supporting an exhibiting company’s overall objectives for exhibiting, the top two-ranked methods are digital.
Among users of each method, 82 percent who offer information that is downloadable to a USB and 80 percent who send emails post-event say the tactic is either ‘Highly Effective’ or ‘Effective.’
Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates.
Water Stewardship Efforts
MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship.
In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step.
MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas.
MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030.
From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts.
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MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include:
Unserved perishable prepared foods from events
Perishable unprepared food from MGM Resorts’ kitchens
Nonperishable food items from minibars and warehouses
The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community.
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MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.
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