New MICE Venue Opens in Zhuhai

November 11, 2014

The new Zhuhai International Convention & Exhibition Centre (ZICEC) recently opened to add 30,000 m2 of exhibition space to the Pearl River Delta region in southern China. With an initial investment of US$1.1 billion, the venue was developed by Zhuhai’s leading state-owned enterprise, Huafa Group, and managed by Beijing’s China National Convention Center (CNCC).

ZICEC’s exhibition space is spread across six 5,000 m2 column-free halls. Additionally, ZICEC features a 4,500 m2 divisible grand ballroom, a 2,000 m2 plenary hall, opera theatre, concert hall and 35 meeting rooms. The venue is currently supported by the on-site Zhuhai Huafa Sheraton Hotel with 550 rooms. The adjacent 63-storey St. Regis Zhuhai Hotel is expected to open in 2016.

Three co-located events were recently held running from 16th to 18th October. ZICEC hosted 453 exhibitors and 13,000 trade visitors from the printing industry trade show which included the RemaxAsia Expo. The venue’s next event, the inaugural Zhuhai International Automobile Exhibition, will take place from 30th October to 2nd November 2014.

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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: