October Breaks MICE Records for Marina Bay Sands
Marina Bay Sands has had its busiest MICE month ever, with 13 tradeshows and several key conferences scheduled for the Singapore-based venue in October.
The 13 tradeshows – approximately four times the monthly average since Sands Expo & Convention Center opened in April 2010 – will attract up to an estimated 46,000 delegates from industries as diverse as architecture, property, travel and hospitality as well as energy, according to venue officials.
“October marks a milestone for us as our team builds on the MICE momentum since we opened in April 2010,” said John Mims, senior vice president of Worldwide Sales and Resort Marketing Asia, Las Vegas Sands Corp.
He added, “We have the honor of welcoming several new-to-Singapore shows that have chosen to debut at Marina Bay Sands, including the highly-anticipated SALT conference. Winning the ‘Best Business Event Venue Experience’ award isa great testament to our successful teamwork. It also highlights the growing dominance of Marina Bay Sands in the minds of event organizers from around the world when they look for an iconic location in Asia to hold their world-class events.”
The boost in business coincides with the Sands Expo and Convention Center being awarded the “Best Business Event Venue Experience” award at the annual Singapore Experience Awards.
The annual award ceremony is organized by the Singapore Tourism Board to recognize companies and individuals who create positive experiences for visitors to Singapore.
Kicking off the venue’s events in October was the 5th World Architecture Festival, which welcomed more than 1,500 international architects Oct. 3-5.
The show was held in Asia for the first time, having been staged in Barcelona since its inception.
Other first-time exhibitions taking place at Marina Bay Sands include the inaugural 100% Design, Houses of Worship Technologies for Asia, GAS Asia Summit, as well as the p SkyBridge Capital’s SkyBridge Alternatives Conference (SALT).
To date, Marina Bay Sands has sealed more than 6,000 event deals which, will bring 1.9 million-plus visitors to the property.
Returning shows for October include Build Eco Xpo (BEX) Asia, a trade show for the green building sector; APVIA Photo Voltaic (PV) Asia Pacific Expo 2012, which features solar and PV energy; as well as ASTD (American Society for Training & Development)-STADA (Singapore Training & Development Association) Asia Pacific Conference 2012, which focuses on human capital.
The world’s top tourism leaders and travel professionals gathered at Marina Bay Sands for the annual TravelRave 2012 and ITB Asia 2012 attracted an estimated 10,000 visitors to the venue Oct. 23-25.
The Marina Bay Sands has 120,000 square meters of MICE space across six expo halls and 250 meeting rooms.