OFFPRICE Show to Unveil EVOLVE Premium Section During Las Vegas Fashion Week
Value fashion buyers looking to add premium products to their store shelves will be excited about the new elevated price point segment debuting at the upcoming OFFPRICE Show. Set for Aug. 7-10 at the Las Vegas Convention Center, alongside MAGIC Las Vegas during Las Vegas Fashion Week, the new EVOLVE Marketplace is designed to meet the needs of savvy retailers seeking elevated styles and urban trends at competitive prices.
EVOLVE will feature higher margins on quality apparel including engineered goods, in-season collections, on-trend items and readily available inventory from a curated selection of vendors.
“If you are in retail and want to make money, you must have an off-price strategy,” said Angela Kamine, sales director of the OFFPRICE Show. “That is why we are introducing EVOLVE. We offer every retailer the opportunity to increase their margins on all buys, from value to premium.”
Besides enabling buyers to find higher-quality goods at reasonable prices, EVOLVE exhibitors will benefit from targeted marketing to discriminating buyer groups, she added.
According to Tricia Barglof, executive director of the OFFPRICE Show, EVOLVE is an “evolution” from OFFPRICE’s previous boutique section, expanded to serve a larger population of retailers.
“The boutique section was successful, but we realized quickly that boutiques are not the only retail stores that can benefit from offering a higher price point,” Barglof said. “With off-price strategies on the rise and more inventories being liquidated from traditional retailers every day, the EVOLVE section of the OFFPRICE Show [will meet] the demand by offering the opportunity to source quality pieces from brands and manufacturers with immediate availability.”
OFFPRICE officials added that while they hope the new section will help boost attendance, they do expect that once buyers discover all the new vendor options at EVOLVE they will be inspired to do more business at the show.
In 2019, the show attracted 5,552 attendees and 431 exhibitors covering more than 119,000 sq. ft. of expo space, according to the TSNN 2019 Top Trade Shows List.
But with all the other boutique and higher-end apparel options at the neighboring MAGIC events at the LVCC, what will make EVOLVE unique enough to set it apart from the fashion trade show pack?
“Many shows may offer boutique-oriented sections but EVOLVE offers brands that understand the value of having an ‘off-price’ strategy and can work with retail buyers to develop their own,” Barglof said. “Designed with price points starting at $12-15, EVOLVE can offer today’s retailer higher margins and unique opportunities that only OFFPRICE vendors can provide.”
Another first for OFFPRICE this year will be its presence at the LVCC, its new temporary home. Produced by Tarsus Group, the value-based apparel show has historically taken place at the Sands Expo & Convention Center each February and August in Las Vegas, along with its annual market show in New York City. (TSNN is also part of the Tarsus Group.) Aimed at small business owners to retailers for national chain stores, it features a range of exhibitors showcasing quality apparel, footwear and accessories at value-based costs.