Puerto Rico’s New DMO Unveils Official Name
July 20, 2018
Puerto Rico’s newly established destination marketing organization has been officially dubbed Discover Puerto Rico.
Established July 1, the new DMO will be responsible for all global marketing, sales and promotion of Puerto Rico as a premier destination for leisure and business travelers.
Brad Dean, CEO of Discover Puerto Rico unveiled the entity's new name during the Destinations International Annual Convention, a yearly gathering that attracts more than 1,600 destination marketing and management professionals from across the globe, held July 10-13 at the Anaheim Convention Center in Anaheim, Ca.
In his keynote session on the last day of the event, Dean shared his vision for the Island’s rebuilding, rebirth and brand re-positioning, while emphasizing that Puerto Rico’s comeback after Hurricane Maria is steadily underway.
“We believe Discover Puerto Rico is a vehicle of progress for the Island and its people, and one that will ensure that the greatest days of Puerto Rico lie before us and not behind us,” Dean said.
He continued, “Today’s DMO’s are more than sales and marketing agencies. They are campuses of collaboration that bring about progress and nurture a sense of community. Discover Puerto Rico is poised to share one of the all-time great stories in the travel industry’s history.”
During his speech, Dean unveiled an inspirational destination video featuring the beautiful scenery and people of Puerto Rico with a welcoming message for all to visit.
“Today, Puerto Rico is ready, able and eager to welcome visitors back to the island,” he added.
Dean’s new leadership team at Discover Puerto Rico includes Ed Carey, chief sales officer; Leah Chandler, chief marketing officer and Alma Pedrosa, chief financial officer.
The DMO has also recruited primarily Puerto Rico-based talent that includes several marketing professionals who left the Island following the storm and have returned.
According to Discover Puerto Rico officials, the organization’s immediate key priorities include growing meetings and convention business; transitioning away from dual brand identities to a single brand, and elevating the brand of Puerto Rico in key global markets by working in partnership with Destinations International, Brand USA and the U.S. Travel Association.
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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
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